WILX News 10 | Lansing & Mid-Michigan
WILX News 10 (@wilx, United States, Lansing and Mid-Michigan) publishes local news, First Alert Weather and high school and Michigan State sports coverage. The channel has about 9,550 subscribers and a median video of roughly 212 views, posting around 50 videos a year. Rates run $150 to $250 per Short-heavy video, and a placement is priced under the $10 paid-ad CPM benchmark only at the low end.
Local news channel reaching Lansing and Mid-Michigan sports and weather viewers
- Median video of 212 views and 9,550 subscribers, a small but local audience
- About 50 uploads in the last 365 days, with weather and sports posted several times a week
- Rate of $150 to $250 per video, roughly $20 to $35 CPM on median views versus $10 to $30 for paid ads
Brand fit report
Content
- Formats
- live press conference streams, short sports features, weather updates
- Tone
- informative, straightforward
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for features, 20 to 35 minutes for live streams
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Coverage of local politics and crime-adjacent news such as the Sam Schulz passing is factual and non-graphic; political coverage is local and descriptive.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 9.6k | 212 | 50 |
Benchmark score: 35 / 100
Public rule, same for everyone. How it works.
Recent videos
▶MSU football coach Pat Fitzgerald holds press conference aft · 8.1k views
▶WATCH LIVE: MSU football coach Pat Fitzgerald speaks to the · 7.1k views
▶WATCH LIVE: Pat Fitzgerald speaks to the media after MSU bea · 2.4k viewsLast three uploads, latest 26 days ago.
Welcome to the WILX News 10 YouTube channel! Stay informed with award-winning local reporters covering the latest breaking news, First Alert Weather, and local sports, including Michigan State University athletics. From football and basketball to other MSU sports, we've got you covered. We bring you the stories that matter most to Mid-Michigan, from community events and local politics to in-depth investigative reports. Our First Alert Weather team keeps you prepared for any weather conditions, and our local sports coverage celebrates the achievements of our high school and college athletes.
Are you WILX News 10 | Lansing & Mid-Michigan? Claim or remove this profile.
About WILX News 10 | Lansing & Mid-Michigan
WILX News 10 (@wilx) is a local news channel covering Lansing and Mid-Michigan, with breaking news, First Alert Weather forecasts and coverage of Michigan State and high school athletics. The channel posts around 50 videos a year, many of them live press conferences and short sports features, and it has about 9,550 subscribers.
The audience is estimated to skew older and local, with most viewers likely in the United States and concentrated in the Lansing market. Median views are about 212 per video, while the 90th percentile reaches roughly 2,800, so a small number of live streams drive most of the reach.
Brands seeking local awareness can book a sponsored segment at $150 to $250 per video, which works out to $20 to $35 CPM on median views. That is above the $10 to $30 CPM typical for paid ads, so it fits only where local targeting matters more than raw reach.
Written from WILX News 10 | Lansing & Mid-Michigan's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. WILX News 10 | Lansing & Mid-Michigan can edit or remove this page at any time.
Questions about WILX
How much does WILX News 10 charge for a sponsored video?
Based on its median of about 212 views, WILX News 10 would typically charge $150 to $250 per sponsored video, a range set by Starbooked's rate rule. Rates vary with the format and the length of the placement.
What does WILX News 10 post about on YouTube?
WILX News 10 posts local news, First Alert Weather forecasts, and sports coverage including Michigan State University football and basketball, plus high school sports features. Many uploads are live press conferences and short clips.
How do I contact WILX News 10 for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability.
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