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Minnesota Historical Society

@minnesotahistory · US · EN

Minnesota Historical Society (@minnesotahistory) is a non-profit cultural institution in the United States that posts long-form history talks, lectures, panels and storytime videos. The channel has about 17,900 subscribers, 867 videos and a median of 142 views per video, uploading roughly three times a month. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Minnesota

Trusted state history institution with a loyal, mostly older Minnesota audience

  • Median of 142 views per video across 867 uploads, with a top recent video at 34,549 views
  • About 12 uploads in the last 90 days, a steady monthly cadence
  • Long-form lectures average 40 to 80 minutes, giving sponsors deep audience attention
Best forregional tourism and cultural eventseducational publishers and book launches
Watch forLow view counts per video; reach depends on the Minnesota-focused audience and on-site event promotion.

Brand fit report

Content

Topics, IAB taxonomy
History70%
Food & Drink10%
Music10%
Education10%
Formats
long-form lectures and panels, book talks, children's storytime readings, music performances
Tone
educational, reflective
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
40 to 80 minutes for lectures, under 10 minutes for storytime and music clips

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement2.1%
Likes and comments per view on recent videos
Audience asks abouthow to access Minnesota historical records and archivesthe history behind specific Minnesota events or peoplewhen and where upcoming museum events and exhibits take place
Age
8%18-24
14%25-34
18%35-44
60%45+
Gender
55%women
45%men
Countries
🇺🇸 United States92%
🇨🇦 Canada3%
Norway2%
LanguagesEnglish 95%Ojibwe 5%

Commercial

12%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
museum and cultural events, books and publishing
Affiliate links
No

Channel metrics show a sponsored share of 12%, but no sponsorship disclosures or named brands were found in the recent videos, so this figure is likely a classification artifact and not a sponsorship practice.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Family friendly
Historical topics such as the US-Dakota War of 1862, slavery in Minnesota, and the Edmund Fitzgerald sinking are discussed in a factual, educational register; the channel's own policy bans profanity and insults in comments.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube18k14212

Benchmark score: 17 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days12 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 4 days ago.

https://www.mnhs.org/ The Minnesota Historical Society is a non-profit educational and cultural institution established in 1849. The Society collects, preserves, and tells the story of Minnesota's past through museum exhibits, libraries and collections, historic sites, educational programs, and book publishing. Using the power of history to transform lives, the Society preserves our past, shares our state's stories, and connects people with history. MNHS Social Media Policy We welcome conversation on our social media platforms about our state’s history. All engagement must be respectful and f
Minnesota Historical Society's own profile description on YouTube

Are you Minnesota Historical Society? Claim or remove this profile.

About Minnesota Historical Society

Minnesota Historical Society (@minnesotahistory) is the YouTube channel of a non-profit educational and cultural institution founded in 1849. The channel posts long lectures, panel discussions, book talks, storytime readings and clips from the History on-a-Schtick show at the Minnesota State Fair. Uploads are steady, about three per month over the past year, with a wide range of topics from state archives and Native history to culinary history and the Edmund Fitzgerald.

According to its website, the Society runs museum sites and libraries across Minnesota and serves a primarily older, Minnesota-based audience. Audience age and location figures on this profile are estimates based on channel content, not verified analytics. Median views are about 142 per video, and the channel does not show a sponsorship pattern.

Sponsored integrations are estimated at $150 to $250 per video. At $20 to $35 CPM for long-form video, this is comparable with paid ads, which typically run $10 to $30 CPM. Brands seeking Minnesota-based educational or cultural audiences, or book publishers, should consider booking.

Written from Minnesota Historical Society's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Minnesota Historical Society can edit or remove this page at any time.

Questions about Minnesota

How much does Minnesota Historical Society charge for a sponsored video?

Estimated sponsored integrations range from $150 to $250 per video, based on a median of 142 views per long-form video and a rate of $20 to $35 per 1,000 median views. Rates are estimates and not confirmed by the creator.

What does Minnesota Historical Society post about on YouTube?

The channel posts long-form history lectures, panel discussions, book talks and children's storytime readings about Minnesota and American history. It also shares clips from the History on-a-Schtick music show held at the Minnesota State Fair.

How do I contact Minnesota Historical Society for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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