Starbooked

МИР ИНСТРУМЕНТА

@mirinstrumenta · RU · RU

МИР ИНСТРУМЕНТА (@mirinstrumenta) is a Russian tool retailer and exclusive distributor of brands such as Denzel, Matrix, Gross, Stels and Sibrtekh. Its channel of about 6,900 subscribers posts short product demos, with median views near 660 and roughly one upload per quarter. Sponsored-style rates are estimated at $150 to $250 per video. Its website describes a 30-year company history.

Why brands book МИР

Russian tool distributor channel reaching about 6,900 subscribers with product demos

  • About 6,900 subscribers and 1.56 million total views across 382 videos
  • Median views near 660 per video, with a 90th percentile near 930
  • Short demos averaging about 31 seconds suit product-focused campaigns
Best fortool product launchesRussian trade-channel awareness
Watch forViews are low and uploads are infrequent, so reach per video is limited.

Brand fit report

Content

Topics, IAB taxonomy
Automotive45%
Home & Garden40%
Hobbies & Interests15%
Formats
short product demo, product showcase, event recap
Tone
informational, neutral
Language
Russian
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement0.4%
Likes and comments per view on recent videos
Audience asks aboutwhat the tool is used fortool specificationswhere to buy the product
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
15%women
85%men
Countries
Russia95%
LanguagesRussian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
hand tools, power tools, garden equipment, automotive tools
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own distributed brands in product videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Product demos of tools and equipment with no flagged content in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube6.9k6581

Benchmark score: 14 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers12 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform1 / 20

Recent videos

▶Подкатные домкраты Сибртех 50830, 50831, 50832, 50833, 50834 · 933 views▶Подкатной домкрат STELS 51139 · 345 views▶Профессиональные подкатные домкраты СИБРТЕХ 50850, 50851 · 863 views

Last three uploads, latest 73 days ago.

Компания была основана в 1995 году и на сегодняшний день является ведущим поставщиком ручного, садового инструмента, слесарного, электро и силового оборудования на российском рынке. «МИР ИНСТРУМЕНТА» является эксклюзивным поставщиком торговых марок Denzel, Matrix, Gross, Stels, «Сибртех», Sparta, «Барс», Palisad и др. На сегодняшний день штат компании насчитывает более 3000 сотрудников в 9 филиалах и более 60 торговых представительствах по всей территории России. Для крупных и постоянных клиентов в компании разработана специальная ценовая политика и система лояльности. Сайт компании "МИР ИН
МИР ИНСТРУМЕНТА's own profile description on YouTube

Are you МИР ИНСТРУМЕНТА? Claim or remove this profile.

About МИР ИНСТРУМЕНТА

МИР ИНСТРУМЕНТА is a Russian channel run by a tool distributor that carries brands including Denzel, Matrix, Gross, Stels, Sibrtekh, Sparta and Palisad, according to its website. The channel posts very short product demos, mostly under a minute, along with occasional event recaps. Viewers are likely trade buyers, DIY hobbyists and car owners looking for specific tools, though this is an estimate based on video titles.

The channel has about 6,900 subscribers and median views of about 660 per video. Uploads are sparse, with roughly one video per quarter over the past 90 days. Estimated sponsored rates are $150 to $250 per video, a cost of about $20 to $35 per 1,000 median views for long-form content, which compares with typical paid ad CPMs of $10 to $30. Brands selling tools to Russian buyers should consider it.

Written from МИР ИНСТРУМЕНТА's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. МИР ИНСТРУМЕНТА can edit or remove this page at any time.

Questions about МИР

How much does МИР ИНСТРУМЕНТА charge for a sponsored video?

Estimated rates are $150 to $250 per video, based on median views of about 660. Actual pricing depends on format and scope. Contact details unlock on Starbooked for $0.80.

What does МИР ИНСТРУМЕНТА post about on YouTube?

The channel posts very short product demos of hand tools, power tools, garden equipment and automotive tools from the brands it distributes. It also shares occasional event recaps.

How do I contact МИР ИНСТРУМЕНТА for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel's website lists the company's contact channels. Boosted creators can be booked through Starbooked.

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