Starbooked

M's hair&make-up (@mshairmake-up9034) is a Japanese YouTube channel from Japan that publishes makeup comparisons, transformation makeovers and short hair and makeup clips. The channel has about 4,160 subscribers, 333 videos and a median of 236 views per video, with roughly 50 uploads a year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book M's

Japanese makeup comparisons with a median of 236 views per video

  • Median of 236 views per video, with the top 90th percentile reaching 1,154 views.
  • Around 15 uploads in the last 90 days, a steady weekly pace.
  • Product comparison videos such as the KANEBO and SHISEIDO foundation tests draw the strongest views.
Best forJapanese cosmetics launchesHair product trialsBudget beauty product sampling
Watch forViews are modest and mostly from Shorts; sponsored rates are estimates and the channel has no disclosed brand deals yet.

Brand fit report

Content

Topics, IAB taxonomy
Beauty70%
Lifestyle30%
Formats
product comparison, makeover transformation, short-form clips
Tone
informative, playful
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 10 to 20 minutes for long-form

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 50 comments
Engagement0.8%
Likes and comments per view on recent videos
Audience asks aboutWhich cosmetic products are worth buyingHow to get a similar makeover lookWhich products perform best in side-by-side comparisons
Age
30%18-24
40%25-34
20%35-44
10%45+
Gender
70%women
30%men
Countries
🇯🇵 Japan95%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
cosmetics, hair care, skincare
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; product links point to a Rakuten Room shopping collection, which is not labeled as sponsored.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles such as 'Nenmaku Fake Rougeで変わる?|メイク徹底検証' and makeover clips are beauty-focused with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4.2k23615

Benchmark score: 23 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers7 / 50
Activity Uploads in the last 90 days15 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 1 days ago.

M's hair&make-up | エムズ ヘアメイクアップでは ヘアメイクアップアーティスト松本江里子を中心とした激変メイク、女装メイク、コスプレメイク、特殊メイク、変身メイクなどのコラボ企画から、実験動画、ヘアセット講習会、密着系動画を中心に動画を更新しています✨
M's hair&make-up's own profile description on YouTube

Are you M's hair&make-up? Claim or remove this profile.

About M's hair&make-up

M's hair&make-up is a Japanese beauty channel run by makeup artist Eriko Matsumoto, with the account centered on hair and makeup professionals. The channel posts product comparisons, makeover transformations, and short Shorts clips, usually about 50 videos a year. Most videos are in Japanese, and the audience is most likely Japanese women aged 18 to 34 (estimated).

The channel has about 4,160 subscribers and a median of 236 views per video, with the most-viewed clips reaching around 1,100 to 1,350 views. Shorts make up about 72 percent of uploads. The rate is estimated at $150 to $250 per video, a CPM of about $20 to $35 per 1,000 views compared with $10 to $30 for paid ads.

Brands seeking Japanese cosmetics or hair care exposure through a small, engaged beauty audience should consider this channel, especially for product trials and comparison-style reviews.

Written from M's hair&make-up's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. M's hair&make-up can edit or remove this page at any time.

Questions about M's

How much does M's hair&make-up charge for a sponsored video?

Based on a median of 236 views and a Shorts-heavy catalog, the estimated rate is $150 to $250 per video. Confirm current pricing directly, as the channel has not disclosed rates publicly.

What does M's hair&make-up post about on YouTube?

The channel covers makeup product comparisons, transformation makeovers, hair setting tutorials, and short beauty clips. Most content is in Japanese and focuses on cosmetics, skincare and hair products.

How do I contact M's hair&make-up for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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