Mumsnet on YouTube (@mumsnet), a UK parenting community channel run from the United Kingdom, with about 81,600 subscribers and 23 million lifetime views across 722 videos. Median video views sit near 300, with roughly 25 uploads in the past year. Sponsored integrations are estimated at $150 to $250 per video, drawn from a $20 to $35 CPM range.
UK parents trust Mumsnet's family holiday reviews, reaching a loyal community
- Holiday park reviews like Eurocamp Bella Italia reached 4,350 views
- Median video views around 300, with the top decile above 1,500
- About 25 uploads in the last 12 months keep the channel active
Brand fit report
Content
- Formats
- community discussion roundups, creator interviews, hotel and holiday park reviews, short news explainers
- Tone
- candid, practical
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 2 minutes for most uploads, with interviews running 15 to 25 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- family holiday accommodation, baby and nursery products
- Affiliate links
- No
The Tattershall Lakes Country Park review and Eurocamp Bella Italia review are presented as product and venue reviews, with a Mumsnet review link in the description, but no disclosure of sponsorship is named in the last 30 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
'M&S crotchless thongs' and 'AIBU to find Thomas Tuchel strangely attractive?' carry adult or sensitive themes, while most content is parenting and holiday related.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 82k | 298 | 10 |
Benchmark score: 27 / 100
Public rule, same for everyone. How it works.
Recent videos
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▶Last three uploads, latest 58 days ago.
Welcome to Mumsnet on YouTube: a hivemind of tips and advice from the Mumsnet community, and our brilliant network of vloggers - from product reviews and parenting vlogs, to life hacks and been-there-done-that advice. Join other parents and other mums as we share reviews, hacks, advice and much more. Join the conversation at www.mumsnet.com Join the Mumsnet influencers' network - just email us at influencers@mumsnet.com
About Mumsnet
Mumsnet on YouTube (@mumsnet) is the video arm of the UK parenting community, run from the United Kingdom. The channel posts short community discussion roundups, creator interviews with public figures and reviews of family holiday parks and resorts. Uploads are steady at roughly 25 in the last year, with the majority under two minutes and interviews running longer.
The audience is estimated, not measured, to be mostly UK parents aged 25 to 44, with women making up a clear majority. Viewers seem to come for practical family advice and holiday recommendations. Most views sit in the hundreds, with the top decile above 1,500.
Brands looking for family holiday accommodation or baby products may find a fit here. Sponsored integrations are estimated at $150 to $250 per video, based on a $20 to $35 CPM against a median of about 300 views. For comparison, paid ads typically run $10 to $30 CPM, so this is priced above that range.
Written from Mumsnet's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Mumsnet can edit or remove this page at any time.
Questions about Mumsnet
How much does Mumsnet charge for a sponsored video?
Based on the channel's median views of about 300, a sponsored integration is estimated at $150 to $250 per video. The rate is an estimate from a $20 to $35 CPM range, not a published rate card.
What does Mumsnet post about on YouTube?
Mumsnet posts short community discussion roundups, creator interviews with public figures such as MPs and authors, and reviews of family holiday parks and resorts. Most topics relate to UK parenting, schools, family travel and everyday life.
How do I contact Mumsnet for a brand deal?
The channel lists influencers@mumsnet.com for its influencer network. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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