Starbooked

Murder 101, published by iHeartPodcasts, follows a high school class in a small Tennessee town as students and their teacher Alex Campbell revisit a 30-year-old mystery and a series of murders. The show has 15 episodes on a roughly weekly cadence, with typical episodes of about 31 minutes. Estimated downloads are 2,000 to 8,000 per episode, and a host-read ad would cost an estimated $40 to $200 per episode.

Why brands sponsor Murder 101

Serialized true crime from a major network, with a high-rated Apple audience

  • 829 Apple ratings with a 4.6 average signal an engaged true crime listener base.
  • A serialized format with a consistent weekly release keeps listeners returning across episodes.
  • Prime Video promotion gives the show an active cross-platform audience.
Best forstreaming and entertainment launchesmid-funnel awareness campaigns for consumer brands
Watch forThe violence themes and the investigative tone may not suit lifestyle or family-oriented brands.

Brand fit report

Content

Topics, IAB taxonomy
True Crime85%
History15%
Formats
narrative, serialized investigation
Tone
serious, investigative
Language
English
Production
Studio production
Typical length
about 30 to 40 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 829 Apple ratings suggest the 2,000 to 8,000 band, shifted up for a show under two years old, with iHeartPodcasts distribution and a Prime Video tie-in supporting the higher end.
Audience asks aboutWho is the killer behind the Tennessee murders?Why have no charges been filed?What happened in the 30-year-old case?
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
60%women
40%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
iHeartPodcastsPrime Video
Categories promoted
None yet
Affiliate links
No

The trailer episode 'Murder 101 | Now Streaming on Prime Video' promotes a streaming release, but no sponsor mentions appear in the recent episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Recurring murder and killer themes in the description and titles, with the feed not flagged explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 17 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks0 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

EpisodeDateLength
Murder 101 | Now Streaming on Prime Video2026-07-062 min
An Update2024-03-2731 min
The XQ Institute2024-03-2031 min
The Final Exam2024-03-1330 min
Studying Up2024-03-0629 min
A New Plan2024-02-2841 min

Last six episodes from the show's feed, latest 105 days ago, a new one about every 7 days.

In a small Tennessee town, a local serial killer was caught by the most unlikely investigators: A group of high school students, led by their teacher, Alex Campbell. Throughout the course of one school semester, the class pieced together a 30-year-old mystery and identified the killer behind at least six brutal murders. Shockingly, while the Tennessee Bureau of Investigations publicly agrees with…
Murder 101's own show description from the podcast feed

Do you make Murder 101? Claim or remove this page.

About Murder 101

Murder 101 is a true crime and history podcast from iHeartPodcasts that follows a high school class in a small Tennessee town. The class, led by teacher Alex Campbell, works to identify the killer behind at least six murders tied to a 30-year-old mystery. The show is serialized, with episodes of about 31 minutes released roughly every seven days.

The feed and the iHeart page name Alex Campbell as the teacher at the center of the investigation. The show has 829 ratings on Apple Podcasts with a 4.6 average. Listener demographics are estimates only, and the show is mainly aimed at English-speaking true crime fans in the United States.

No sponsor mentions were found in the recent feed. Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll would cost about $40 to $200 per episode. The show suits true crime and streaming-adjacent brands looking for a serialized audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Murder 101 can edit or remove this page at any time.

Questions about Murder 101

How much does Murder 101 charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll would cost about $40 to $200 per episode. Final pricing depends on the placement and the show's current download numbers.

What is Murder 101 about?

Murder 101 follows a high school class in a small Tennessee town as students and teacher Alex Campbell investigate a 30-year-old mystery and a series of murders. The show is a serialized true crime and history podcast from iHeartPodcasts.

How do I contact Murder 101 about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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