Starbooked

Murder in the Heartland is a true crime podcast from Warner Bros. Discovery's ID network, distributed on Acast. It tells small-town American murder cases through the perspective of the towns and residents involved. The feed holds 87 episodes released weekly, with a median length of about 42 minutes. Estimated downloads per episode are 5,000 to 25,000, implying a rate of $90 to $625 per episode.

Why brands sponsor Murder in the Heartland

Weekly American true crime from a major network with a dedicated listener base

  • 87 episodes released weekly, giving sponsors a steady, predictable placement schedule
  • 444 Apple Podcasts ratings averaging 4.4 stars signal an engaged, satisfied listenership
  • Long-running ID network brand with roughly 40-minute episodes suited to host-read mid-roll ads
Best forstreaming and subscription serviceshome security and personal safety products
Watch forViolent subject matter may limit placement for family or lifestyle brands; download estimates are inferred, not published.

Brand fit report

Content

Topics, IAB taxonomy
True Crime95%
Documentary5%
Formats
narrative, documentary storytelling, trailer
Tone
suspenseful, serious
Language
English
Production
Studio production
Typical length
35 to 45 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment45/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 55%: 444 Apple ratings fall in the 200 to 1,000 band (5,000 to 25,000 downloads), supported by a weekly Acast network show with 87 episodes and Warner Bros. Discovery backing; the show is under five years old so the band was not shifted.
Audience asks aboutWho committed the murder in each case?What happened in this small town?Was justice served for the victim?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
60%women
40%men
Countries
🇺🇸 United States90%
🇨🇦 Canada3%
🇬🇧 United Kingdom2%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultmedium
Drugslow
Violencehigh
Politicslow

Episode titles such as 'Murder on Beer Can Alley' and 'Killer on the Res' indicate homicide coverage, and the explicit flag is 0 with no clean label, so violence is flagged as high.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 89 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

EpisodeDateLength
A Killer Creature2026-10-1540 min
Field of Bad Dreams2026-10-0843 min
The Killing Kind2026-10-0142 min
Killer on the Res2026-09-2443 min
Killer in the Casino2026-09-1742 min
The Gravel Pit Murders2026-09-1042 min

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

Murder in the Heartland is your podcast for small-town American crime. Each episode is told through the collective point-of-view of a Middle American town and its residents, and every story documents a town and people in the heart of the country, and the provocative crime that tore through it. The townspeople are not only the storytellers, but they also hold the clues to the crimes that have…
Murder in the Heartland's own show description from the podcast feed

Do you make Murder in the Heartland? Claim or remove this page.

About Murder in the Heartland

Murder in the Heartland is a true crime podcast produced for ID, the Warner Bros. Discovery crime network, and distributed on Acast. According to the show's feed, each episode tells a small-town American murder case through the collective voice of the community where it happened. The feed lists 87 episodes released weekly, with a median length of about 42 minutes.

Apple Podcasts shows 444 ratings with a 4.4 average, and the publisher is listed as ID. The show's audience is not published; the estimate of 5,000 to 25,000 downloads per episode is based on the rating count and feed signals, and the audience skews toward US true crime listeners.

No sponsors were visible in the feed. On the estimate, a host-read mid-roll would be priced at roughly $90 to $625 per episode, which suits brands seeking a steady weekly crime audience, such as streaming services and home security companies.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Murder in the Heartland can edit or remove this page at any time.

Questions about Murder in the Heartland

How much does Murder in the Heartland charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would cost roughly $90 to $625 per episode at the Starbooked rate of $18 to $25 per 1,000 downloads. Actual pricing depends on the show's current terms.

What is Murder in the Heartland about?

Murder in the Heartland is a true crime podcast from ID that covers small-town American murders. Each episode is told through the perspective of the town and its residents, with a weekly release schedule.

How do I contact Murder in the Heartland about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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