Starbooked

What It Was Like, hosted by Julian Morgans, features intimate conversations with people who have lived through extreme events, from cults to natural disasters. The show has 97 episodes, releasing roughly every seven days, with a median length of about 49 minutes. Estimated downloads are 5,000 to 25,000 per episode. Estimated rate is $90 to $630 per episode.

Why brands sponsor What It Was Like

Long-form survival and cult stories with a loyal, highly rated listener base

  • 478 Apple Podcasts ratings with a 4.2 average across a show with 228 Apple episodes
  • Weekly releases of roughly 49-minute narrative episodes on a steady cadence
  • High-production documentary storytelling hosted on Acast with active TikTok, YouTube and Instagram presence
Best forstreaming and subscription servicesbrand awareness for mature audiencestravel and security products
Watch forThe show is flagged explicit and covers violent and dark events, so brand safety review is needed.

Brand fit report

Content

Topics, IAB taxonomy
Society45%
Documentary30%
Culture25%
Formats
interview, narrative, solo storytelling
Tone
dark, candid
Language
English
Production
Studio production
Typical length
40 to 50 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 478 Apple ratings with a 4.2 average, a show about 3.5 years old and listed since 2022, a weekly cadence, a Superreal production with multiple platforms, and high Podcast Index popularity (9).
Audience asks aboutHow did the subject survive or escape the event?What was the psychology of cult members or the perpetrator?What happened after the event ended?
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
50%women
50%men
Countries
🇺🇸 United States45%
🇬🇧 United Kingdom20%
🇦🇺 Australia15%
🇨🇦 Canada10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
SuperrealAcast
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description names only the Superreal production company and Acast hosting.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultmedium
Drugslow
Violencemedium
Politicslow

Feed flags the show as explicit, and episode titles reference abduction, cults and an AIDS survival story.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 90 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

Conversations with people who have lived through extreme events. Some stories are dark and twisted, others are light and funny. In all cases, we get an intimate portrait of 'what it was like' to be there. Find us on TikTok: @whatitwaslikepodcast Find us on Youtube: @whatitwaslikepodcast Follow us on Instagram: whatitwaslikepodcast Hosted by Julian Morgans This is a Superreal production Hosted on…
What It Was Like's own show description from the podcast feed

Do you make What It Was Like? Claim or remove this page.

About What It Was Like

What It Was Like is a documentary podcast hosted by Julian Morgans, produced by Superreal and distributed on Acast. Each episode features a conversation with someone who lived through an extreme event, from cult escapes to natural disasters. The feed lists 97 episodes released roughly every seven days, with a median length of about 49 minutes and a bonus preview episode released alongside many full episodes.

Apple Podcasts shows 478 ratings with a 4.2 average, and the show is listed there since March 2022. Audience figures are estimates, not published numbers: around 5,000 to 25,000 downloads per episode, skewing toward adults aged 25 to 44 in the United States, United Kingdom, Australia and Canada. The feed shows no sponsors so far.

Based on estimated downloads, a host-read mid-roll would cost about $90 to $630 per episode. The show suits brands seeking attention from mature listeners, such as streaming services and security products. Sources: the show's RSS feed, its Acast page and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. What It Was Like can edit or remove this page at any time.

Questions about What It Was Like

How much does What It Was Like charge for a podcast sponsorship?

Estimated rates are about $90 to $630 per episode for a host-read mid-roll, based on estimated downloads of 5,000 to 25,000 per episode. Final pricing depends on the agreed placement and volume.

What is What It Was Like about?

What It Was Like is a documentary podcast where guests describe living through extreme events, including cults, abductions, natural disasters and survival stories, with host Julian Morgans.

How do I contact What It Was Like about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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