MYSTERY RANCH TOKYO ＜ミステリーランチ東京 公式＞
MYSTERY RANCH TOKYO (@mysteryranchtokyo3775) is the Japanese-language channel of the Montana backpack brand Mystery Ranch, run from Japan. It publishes product walkthroughs, fitting guides and fold tutorials for packs and bags. The channel has about 8,190 subscribers and a median of roughly 4,500 views per video, with about one upload a month. Estimated rate: $150 to $250 per video.
Japanese-language outdoor gear channel with a loyal, buying-minded backpack audience
- Top video, a 2026 RIP RUCK walkthrough, reached about 15,600 views, and the 2025 DISTRICT PRO video reached about 98,000
- Median of roughly 4,500 views per video across 64 uploads, with around 8,200 subscribers
- Tutorial-style videos such as fold guides and fitting explainers suit brands that need demonstration content
Brand fit report
Content
- Formats
- product walkthrough, how-to fold tutorial, fitting guide
- Tone
- informative, measured
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 8 to 15 minutes for product features, under 2 minutes for fold tutorials
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- outdoor backpacks, travel bags, hiking packs
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos. Content is produced by the brand's own Tokyo shop as product promotion.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Product-focused outdoor gear content with no concerning topics in the recent titles, including tutorials and fitting guides.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 52 / 100
Public rule, same for everyone. How it works.
Recent videos
▶【全4サイズ】唯一無二のデザイン！RIP RUCKシリーズをご紹介します。 · 16k views
▶サイズが選べる&軽量化！METCALFシリーズをご紹介！ · 2.3k views
▶唯一無二の機能を持ったPOP UPシリーズをご紹介！ · 2.3k viewsLast three uploads, latest 105 days ago.
Mystery Ranch（ミステリーランチ）はバックパック界のリビングレジェンド Dana Gleason（デイナ・グリーソン）が2000年に創業したブランドです。 『機能性』『背負い心地』『品質』そして『耐久性』の伝統の基に築かれ、ミリタリー、ハンター、森林消防隊、登山家の為に過酷な現場で本当に使える職人手製のバックパックと荷物運搬システムを、米国モンタナ州ボーズマンを拠点にグローバルで作り続けています。 https://www.mysteryranch.jp/ MYSTERY RANCH TOKYO のショップブログ http://afcountry.com/?cid=43 MYSTERY RANCH TOKYO のオフィシャルInstagram https://www.instagram.com/mysteryranch_tokyo/
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About MYSTERY RANCH TOKYO ＜ミステリーランチ東京 公式＞
MYSTERY RANCH TOKYO is the Japanese-language YouTube channel for the Montana backpack brand Mystery Ranch, run from the brand's Tokyo shop. Its videos are product walkthroughs, fitting guides and fold tutorials covering packs such as the RIP RUCK, METCALF, DISTRICT PRO and HIP MONKEY, with most runs between 8 and 15 minutes.
The channel has about 8,190 subscribers and a median of around 4,500 views per video, with about 15 uploads in the last year. Its audience is estimated to be mostly Japanese-speaking outdoor and everyday-carry buyers, with a commercial mindset, since viewers ask about sizing and fit before purchase. The creator's website describes Dana Gleason's company as a 30-year-plus supplier of backpacks and bags, which supports the brand-led nature of the content.
Estimated rate is $150 to $250 per sponsored video. At $20 to $35 CPM, based on median views, this is above the typical $10 to $30 paid-ad CPM, so the channel suits brands that want a few highly targeted Japanese outdoor viewers rather than broad reach. Outdoor gear brands and travel bag makers entering Japan should consider it.
Written from MYSTERY RANCH TOKYO ＜ミステリーランチ東京 公式＞'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. MYSTERY RANCH TOKYO ＜ミステリーランチ東京 公式＞ can edit or remove this page at any time.
Questions about MYSTERY
How much does MYSTERY RANCH TOKYO charge for a sponsored video?
The estimated rate is $150 to $250 per sponsored video, based on a median of about 4,500 views and the standard long-form range. The channel has not published a rate card, so confirm pricing directly. Contact details unlock on Starbooked for $0.80.
What does MYSTERY RANCH TOKYO post about on YouTube?
The channel posts Japanese-language product walkthroughs, fitting guides and fold tutorials for Mystery Ranch backpacks and bags. Recent videos cover the RIP RUCK, METCALF, DISTRICT PRO, POP UP and SAWTOOTH series, mostly as 8 to 15 minute features.
How do I contact MYSTERY RANCH TOKYO for a brand deal?
Contact details unlock on Starbooked for $0.80. The channel is run from the brand's Tokyo shop, so a brand deal would normally go through the company, and boosted creators can be booked through Starbooked.
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