SierraClub
The Sierra Club (@nationalsierraclub), a US environmental nonprofit, publishes outdoor, clean energy and conservation videos on its channel with about 14,400 subscribers and a median of 244 views per video. It uploads roughly once a week and quotes a rate of $150 to $250 per sponsored video. Its Sierra Sessions earth day concert series stands out.
Reach an engaged environmental advocacy audience through a nonprofit's outdoor and clean energy content
- Median of 244 views per video and 14,400 subscribers
- Upload pace of about 16 videos in the last 90 days
- Sierra Sessions Earth Day concert drew 150,513 views on one clip
Brand fit report
Content
- Formats
- advocacy explainers, event livestreams, short action clips, magazine behind-the-scenes
- Tone
- earnest, mission-driven
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds to 10 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Advocacy content on public lands, fossil fuels and federal policy such as 'Stop the Yosemite National Park Land Swap' is openly political.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 21 / 100
Public rule, same for everyone. How it works.
Recent videos
▶2026 Sierra Club National Awards Virtual Ceremony · 309 views
▶The Ride to End Fossil Fuels · 162 views
▶Sierra Student Coalition: A Summer of Organizing and Action · 147 viewsLast three uploads, latest 2 days ago.
The Sierra Club is America’s largest and most influential grassroots environmental organization, with millions of members and supporters. In addition to protecting every person's right to get outdoors and access the healing power of nature, the Sierra Club works to promote clean energy, safeguard the health of our communities, protect wildlife, and preserve our remaining wild places through grassroots activism, public education, lobbying, and legal action. For more information, visit https://www.sierraclub.org. Get involved with your local Sierra Club chapter: https://www.sierraclub.org/chapt
About SierraClub
The Sierra Club (@nationalsierraclub) is the YouTube channel of a US environmental nonprofit, based in the United States. It posts short advocacy clips, outdoor and public lands stories, clean energy explainers, event livestreams and Sierra Sessions concerts. Uploads are steady, with about 49 videos over the last year and a median of 244 views per video, and the channel has about 14,400 subscribers.
The audience is likely older, US-based and interested in conservation and public lands. These are estimates from the channel data, not verified figures. The Sierra Club's own website lists its chapters and outings, and the channel links to its Facebook, X and Instagram accounts.
Brand work is rare, with 2% of recent content sponsored. A quoted rate of $150 to $250 per sponsored video is well below the typical $10 to $30 CPM of paid ads, given the channel's view counts. Brands in outdoor gear or clean energy whose values align with conservation may find it a fit.
Written from SierraClub's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. SierraClub can edit or remove this page at any time.
Questions about SierraClub
How much does The Sierra Club charge for a sponsored video?
The Sierra Club's quoted rate is $150 to $250 per sponsored video, based on its median of 244 views. That is a rough estimate from channel metrics, and it is well below typical paid ad CPM of $10 to $30.
What does The Sierra Club post about on YouTube?
The channel posts environmental advocacy, public lands and outdoor recreation content, clean energy explainers, chapter outings and Sierra Sessions concerts. Most videos are short, with a few longer livestreams and events.
How do I contact The Sierra Club for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.
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