Starbooked

The Wilderness Society (@wilderness_aus) is an Australian environmental nonprofit channel with about 3,800 subscribers and a median of 162 views per video. It posts environmental advocacy, nature book reviews and award coverage, uploading roughly 40 videos per quarter, most under 70 seconds. Sponsored integrations are not seen; indicative rate range is $150 to $250 per video.

Why brands book Wilderness

Australian environmental nonprofit reaching engaged conservation and children's book audiences

  • About 3,800 subscribers and 1.6 million lifetime views
  • Median 162 views per video, with top recent videos near 1,000 views
  • About 40 uploads in 90 days, keeping a steady presence
Best fornature and outdoor brands seeking cause alignmentchildren's publishers and book awardseco-conscious product launches
Watch forLow median views and a political advocacy focus limit reach and suit only cause-aligned brands.

Brand fit report

Content

Topics, IAB taxonomy
Environment60%
Books and Literature25%
Politics15%
Formats
short vertical clips, advocacy explainers, award announcements
Tone
earnest, informative
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 2 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement3.0%
Likes and comments per view on recent videos
Audience asks abouthow to help protect a specific forest or riverwhat the court case or campaign outcome meanswhich children's books win environment awards
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
55%women
45%men
Countries
🇦🇺 Australia90%
New Zealand3%
🇺🇸 United States2%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Recent videos cover logging court cases and political advocacy, such as 'Georgie Purcell takes the destruction of Victoria's forests to Parliament'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.8k16240
X–––
Instagram–––

Benchmark score: 36 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 1 days ago.

The Wilderness Society is powered by thousands of Australians from all walks of life. We work to support the living world that makes all life possible. (Including our own.) It all began in 1976 and the passionate campaign that emerged to save the Franklin River, 40 years later we are still here for nature. Supporting the life that supports us all. Connect with us here: → Website: https://www.wilderness.org.au/ → Facebook: https://www.facebook.com/wilderness.society → Twitter: https://twitter.com/Wilderness_Aus → Instagram: https://www.instagram.com/wilderness_aus/
Wilderness Society's own profile description on YouTube

Are you Wilderness Society? Claim or remove this profile.

About Wilderness Society

The Wilderness Society runs an Australian environmental channel that posts advocacy explainers, court case updates and nature book award coverage. Most uploads are short vertical clips under two minutes, with about 40 videos added every 90 days. Views are modest, with a median of about 162 per video, so the audience is likely small and concentrated in Australia. Audience estimates are inferred from the content and are not measured.

Website pages describe the organisation as powered by thousands of Australians and working on protecting forests, wildlife and nature laws. The channel had no sponsorship disclosures in recent videos. Indicative sponsored rates are $150 to $250 per video, roughly $20 to $35 CPM, which is above typical paid ad CPMs of $10 to $30, so the value case rests on cause alignment rather than reach.

Brands in nature, outdoor or children's publishing whose values match environmental advocacy should consider this channel. It is less suited to mass-reach campaigns.

Written from Wilderness Society's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Wilderness Society can edit or remove this page at any time.

Questions about Wilderness

How much does The Wilderness Society charge for a sponsored video?

Indicative rates are $150 to $250 per video based on median views of about 162 and the Shorts-heavy format. Final pricing depends on the campaign scope and brand fit with the organisation's advocacy work.

What does The Wilderness Society post about on YouTube?

The channel posts environmental advocacy, forest and river campaign updates, nature book reviews and children's literature award coverage. Most videos are short clips under two minutes from its Australian campaign work.

How do I contact The Wilderness Society for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked.

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