Naya Records (@nayarecords), an independent reggae and roots label run by drummer and producer Nathan Sabanayagam, releases music from Jamaica. The channel has about 1,200 subscribers, 68 videos and a median of 178 views per video. It uploads about four videos a year. Sponsored integrations would be priced at $150 to $250 per video, reflecting low viewership.
Reggae label with featured Jamaican legends on every lyric video
- Median of 178 views per video, with a few lyric videos reaching over 20,000 views
- Four uploads in the last 365 days, all tied to album and single releases
- Average runtime of 228 seconds, suited to music-focused placements
Brand fit report
Content
- Formats
- official lyric videos, artist interviews, episodic series
- Tone
- upbeat, earnest
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 3 to 4 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- music releases, music streaming
- Affiliate links
- No
Channel metadata reports a 20% sponsored share, but no named brands were detected and no sponsorship disclosure was found in the recent videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles and descriptions are music releases and interviews about reggae and social resilience, with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 19 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Naya Rockers, @MicahShemaiah - Same Lessons To Learn (Offici · 169 views
▶Naya Rockers, Angelo Moore, The Tamlins - The Brotherhood ( · 30 views
▶Naya Rockers, Mad Professor - Dub With Us (Official Lyric · 61 viewsLast three uploads, latest 343 days ago.
Pre-Save our upcoming album "Higher Education"! Click here: https://orcd.co/higher-education From the foundation to the future of roots music. Naya Records is an independent record label founded and established in 2009 by drummer and producer Nathan Sabanayagam. After a six-year period of recording music with veteran reggae musicians and artists in Kingston, Jamaica, Nathan decided it was time to bring the music to the world; Naya Records was born! Many of the early recordings and releases happened at the home of legendary guitarist Earl "Chinna" Smith in Halfway Tree, Kingston. Spotify: ht
About Naya Records
Naya Records (@nayarecords) is an independent reggae and roots label founded in 2009 by drummer and producer Nathan Sabanayagam, according to its channel description. The label releases official lyric videos for tracks featuring established Jamaican and reggae artists, along with occasional interview and episodic content.
The channel has about 1,200 subscribers and a median of 178 views per video, with a small number of lyric videos reaching well above that. Viewers are likely to be reggae listeners and music fans in Jamaica, the United States and the United Kingdom, though these are estimates based on the channel's content. Uploads are infrequent, around four per year recently.
Brands in music streaming or cultural campaigns could consider Naya Records. Sponsored integrations would cost $150 to $250 per video, which is well above the $10 typical CPM for paid ads on a channel with this view count, so the value depends on reaching a niche audience.
Written from Naya Records's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Naya Records can edit or remove this page at any time.
Questions about Naya
How much does Naya Records charge for a sponsored video?
Based on a median of 178 views, Naya Records would likely charge $150 to $250 per sponsored video. The rate follows Starbooked's long-form range of $20 to $35 per 1,000 median views, which is a CPM of $20 to $35, higher than the $10 to $30 typical for paid ads.
What does Naya Records post about on YouTube?
Naya Records posts official lyric videos for reggae and roots tracks, often featuring established artists such as Stephen Marley and Sister Nancy. It also shares artist interviews and short episodes from its On the Road with Naya series.
How do I contact Naya Records for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can reach the label through the platform.
Similar creators
YouTube and other creators in reggae music, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Cali P@calipmusic · JM | reggae musicdancehall music | 6.3k | 938 | $150–250 | 22 |
Sublime with Rome@sublimewithrome · US | reggae musicska music | 82k | 2.2k | $150–250 | 20 |
Gentleman’s Dub Club@gentlemansdubclub · GB | reggae musicdub music | 23k | 2.7k | $150–250 | 19 |
Reggae Vibe@reggaevibe · US | reggae musicdancehall news | 5.2k | 286 | $150–250 | 14 |
Artikal Sound System@artikalsoundsystem · US | reggae musiclive music | 13k | 1.1k | $150–250 | 13 |
Rootfire@rootfire · US | reggae musicdub music | 3.7k | 25 | $150–250 | 8 |