Starbooked

Rootfire (@rootfire), a US-based channel covering reggae music worldwide, has about 3,700 subscribers and a median of 25 views per video. It posts roughly one long-form episode every two weeks, mostly interview-and-listen conversations about dub and reggae tracks. Estimated sponsored integration rate is $150 to $250 per video, and the channel carries no sponsorships.

Why brands book Rootfire

Dedicated reggae and dub audience with a steady music-industry focus

  • Median of 25 views per video across 229 uploads, with a 3,730-subscriber base.
  • Six uploads in the last 90 days, a steady biweekly episode pace.
  • Long episodes averaging about 22 minutes give brands room for a full ad read.
Best formusic gear and audio equipmentmusic streaming or distribution servicesfestival and concert ticketing
Watch forViews are very low, so reach per video is small and the audience is niche.

Brand fit report

Content

Topics, IAB taxonomy
Music90%
Books and Literature0%
Hobbies and Interests10%
Formats
long-form audio discussion with track playback, artist interviews, episode series
Tone
informal, knowledgeable
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
20 to 55 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 229 comments
Engagement8.3%
Likes and comments per view on recent videos
Audience asks aboutwhich reggae and dub tracks are featured this weekbackground on featured artists and albumshow to find more dub and roots reggae releases
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
35%women
65%men
Countries
🇺🇸 United States45%
🇬🇧 United Kingdom15%
Jamaica5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent episode titles and descriptions cover dub and reggae music, artist interviews and music-industry discussion, with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.7k256

Benchmark score: 8 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days6 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 11 days ago.

A platform for Reggae music worldwide. Empowering Artists / Building Community. 𝙁𝙤𝙧 𝘼𝙡𝙡 𝙄𝙣𝙦𝙪𝙞𝙧𝙞𝙚𝙨 𝘾𝙤𝙣𝙩𝙖𝙘𝙩: rootfire@rootfire.net
Rootfire's own profile description on YouTube

Are you Rootfire? Claim or remove this profile.

About Rootfire

Rootfire is a US-based YouTube channel and platform for reggae music worldwide, run under the handle @rootfire. Its core show, A Conversation in Dub, features long-form discussions of dub and reggae tracks, along with artist interviews and music-industry talks. Episodes usually run 20 to 55 minutes and are posted about every two weeks.

The channel has about 3,700 subscribers and a median of 25 views per video, so its audience is small and concentrated. Based on the content, viewers are likely reggae and dub fans, many of them in the US, UK and Jamaica, with an older-skewing mix of listeners (these are estimates from channel content, not verified audience data).

A sponsored integration would be estimated at $150 to $250 per video, a CPM of roughly $20 to $35 per 1,000 median views, compared with the $10 to $30 CPM typical of paid ads. Brands in music gear, streaming or ticketing with a niche reggae audience in mind should consider booking.

Written from Rootfire's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Rootfire can edit or remove this page at any time.

Questions about Rootfire

How much does Rootfire charge for a sponsored video?

Based on the channel's median of 25 views per long-form video, the estimated rate is $150 to $250 per sponsored video. This is an estimate from the channel's metrics, and the creator's actual pricing may differ.

What does Rootfire post about on YouTube?

Rootfire posts long-form episodes of A Conversation in Dub, where hosts discuss and play reggae and dub tracks, plus artist interviews and music-industry conversations. Episodes usually run 20 to 55 minutes.

How do I contact Rootfire for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.

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