NBC DFW (@nbcdfw) is the YouTube channel of NBC 5, the NBC station serving Dallas-Fort Worth in the United States. It publishes local news, weather, sports and consumer segments with about 56,900 subscribers and a median of 263 views per video. It posts around 50 uploads a year, and sponsored integrations are estimated at $150 to $250 per video.
Reach a North Texas news audience with local, trusted, daily coverage
- About 56,900 subscribers and 53 million lifetime views across 18,413 videos
- Median of 263 views and a 90th percentile of 2,330 views, with the top story reaching 8,690
- Around 50 uploads in the last 90 days, so a sponsor appears in steady daily rotation
Brand fit report
Content
- Formats
- news packages, weather forecasts, interview clips
- Tone
- informative, straightforward
- Language
- English
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- under 3 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Recent coverage includes a fatal shooting in Garland and a body found in a burning Dallas home, so violence-related news is frequent.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 57k | 263 | 50 |
Benchmark score: 42 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Brother shares message after loved one killed in Garland sho · 695 views
▶NBC 5 Forecast: Cool mornings and pleasant afternoons for No · 250 views
▶‘Stomp Out Litter': Kids help clean up Morningside Park in c · 257 viewsLast three uploads, latest today.
Get local stories about affecting North Texas, the latest breaking news, weather, sports, investigations, health and consumer news from the official YouTube channel for NBC 5 in Dallas-Fort Worth. Have a news tip or question? Email newstips@nbcdfw.com TEXAS CONNECTS US: STAY CONNECTED - MOBILE APP | TV APP | STREAMING: https://www.NBCDFW.com/everywhere SIGN UP FOR NEWSLETTERS: https://www.NBCDFW.com/newsletters/ SEND US PHOTOS OR VIDEO: Email iSee@nbcdfw.com or upload media here: https://www.NBCDFW.com/ugc/
About NBC DFW
NBC DFW is the official YouTube channel of NBC 5, the NBC television station in Dallas-Fort Worth. It posts local news packages, weather forecasts, sports highlights including Friday high school football, and consumer and health segments. Its videos are short, usually under three minutes, and the channel publishes about 50 uploads a year, with a median of 263 views per video.
The audience is estimated to be mostly adults in North Texas, with a heavier share of viewers aged 45 and older. Viewers come to the channel for updates on local events, weather and breaking stories. Channel data shows no sponsorship disclosures in the last 50 videos. Information about the station's on-air staff and brand work comes from the channel's own description and website.
Sponsored integrations are estimated at $150 to $250 per video, based on a CPM of $20 to $35 per 1,000 median views. That compares with typical paid ad CPMs of $10 to $30. Brands seeking local, news-adjacent exposure in Dallas-Fort Worth should consider this channel.
Written from NBC DFW's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. NBC DFW can edit or remove this page at any time.
Questions about NBC
How much does NBC DFW charge for a sponsored video?
Based on the channel's median of 263 views, a sponsored integration is estimated at $150 to $250 per video. This is an estimate from the rate rule, not a published price. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does NBC DFW post about on YouTube?
NBC DFW posts local news, weather forecasts, high school sports highlights, health and consumer segments for North Texas. Most videos are under three minutes, and the channel uploads about 50 videos a year.
How do I contact NBC DFW for a brand deal?
The channel description lists newsroom contacts for story tips and media, but these are not sales contacts. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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