Starbooked

NBC RUS is a Russian-language YouTube channel run by the National Bodybuilding Community federation, based in Russia (country code RU), with about 38,300 subscribers and 66 videos. It publishes long-form bodybuilding and fitness documentaries, interviews and competition coverage, with a median of roughly 27,000 views per video. Uploads have paused since 2024, and a sponsored integration is estimated at $550 to $950 per video.

Why brands book NBC

Russian bodybuilding federation channel with steady long-form views

  • Median of about 27,000 views per video across 66 uploads since 2019
  • Long-form videos average about 35 minutes, leaving room for integrations
  • Audience is roughly 85% Russia-based, per estimate
Best forsportswear brandssports nutrition brands
Watch forNo uploads in the past 365 days and drug-related content make it a poor fit for family-oriented campaigns.

Brand fit report

Content

Topics, IAB taxonomy
Physical Fitness80%
Health & Fitness15%
Sports5%
Formats
long-form interviews, competition coverage, training sessions, documentary-style features
Tone
energetic, competitive
Language
Russian
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
15 to 75 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement3.3%
Likes and comments per view on recent videos
Audience asks abouthow to build muscle in specific body partswhich supplements or training methods athletes usehow to prepare for a bodybuilding competition
Age
30%18-24
40%25-34
20%35-44
10%45+
Gender
25%women
75%men
Countries
Russia85%
Kazakhstan5%
Ukraine3%
LanguagesRussian 95%English 5%

Commercial

0%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
NBC ShopBody ManiaSprint PowerLMTEAMInfinity
Categories promoted
sportswear, sports nutrition, fitness coaching
Affiliate links
No

Recent videos carry recurring promotional links to NBC apparel on Wildberries and Ozon and to the Infinity and LMTEAM teams, though none are labeled as paid sponsorships.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugsmedium
Violencelow
Politicslow

Titles such as "Алкоголь и Курение vs Бодибилдинг" and "Допинг, конкуренция за сценой" discuss doping and pharmacology, and a bikini-competition video shows revealing athletic wear.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube38k27k0

Benchmark score: 58 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform8 / 20

Recent videos

Last three uploads, latest 689 days ago.

Добро пожаловать на канал NBC RUS. Рады презентовать вам наш новый проект "ПроКач Шоу" Подписывайтесь на канал, будет интересно! *Предложения на почту info@nbcrus.ru *При поддержке канала Body Mania https://www.youtube.com/user/bodymaniaa *Сайт Федерации NBC - https://nbcpro.ru/
NBC RUS's own profile description on YouTube

Are you NBC RUS? Claim or remove this profile.

About NBC RUS

NBC RUS is the YouTube channel of the National Bodybuilding Community, a Russian federation for bodybuilding and fitness that organizes competitions and runs its own show format. The channel publishes long-form interviews, training sessions and competition coverage in Russian, with recurring segments featuring athletes in classic physique, men's physique and bikini categories. It reports about 38,300 subscribers and a median of roughly 27,000 views per video, and its audience is estimated to be mostly Russian-speaking adults interested in strength training.

The channel's own site describes the federation's mission to raise the level of bodybuilding and fitness in Russia and to run prize-funded events, with the Grand Prix NBC scheduled for October 2026. Recent videos promote NBC apparel and partner teams through recurring links, though no paid sponsorships are labeled. Uploads have not happened in the past year.

A sponsored integration is estimated at $550 to $950 per video, a rate of about $20 to $35 CPM on median views, which compares with the typical $10 to $30 CPM of paid ads. Sportswear and nutrition brands targeting Russian-speaking fitness audiences should consider the channel, but the inactivity should be weighed.

Written from NBC RUS's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. NBC RUS can edit or remove this page at any time.

Questions about NBC

How much does NBC RUS charge for a sponsored video?

Based on a median of about 27,000 views on long-form videos, a sponsored integration is estimated at $550 to $950 per video, using a CPM of $20 to $35. Final pricing depends on the format and the creator's availability.

What does NBC RUS post about on YouTube?

NBC RUS posts Russian-language bodybuilding and fitness content, including athlete interviews, training sessions, competition coverage and documentary-style features. Videos are usually 15 to 75 minutes long and focus on muscle building and competitive physique sports.

How do I contact NBC RUS for a brand deal?

The channel lists info@nbcrus.ru for proposals. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

Similar creators

YouTube and other creators in bodybuilding, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
NPC News TV@npcnewstv1708
bodybuildingfitness competitions28k13k$250–44056
박학학@hakhaki_ · KR
bodybuildingfitness diet61k22k$440–78088
Alicia Bell@trainitright · CA
strength trainingbodybuilding2.2k874$150–25080
Garage Hypertrophy@garagehypertrophy · US
home gym equipmentbodybuilding3.1k7.2k$150–25066
Leyvina Barros@leyvinabarros · ZA
bodybuildingwomen's fitness5.3k4.8k$150–25055
womens fitnesshome workouts1.3k1.3k$150–25050