Starbooked

NBLNATION (@nblnation) is a Swedish music talent company and YouTube channel with about 19,200 subscribers and a median of roughly 400 views per video. It posts A&R, producer and music-industry content, mostly Swedish-language Shorts, with uploads slowing to two in the past year. Sponsored integrations are estimated at $150 to $250 per video, reflecting its small median reach.

Why brands book NBLNATION

Swedish music-industry channel reaching aspiring producers and artists

  • About 19,200 subscribers and 19 million lifetime views
  • Median of roughly 400 views per video, with Shorts making up 58% of uploads
  • Audience is 96% Swedish-speaking, concentrated in Sweden
Best formusic software and production gearmusic education or industry servicesSwedish-market audio brands
Watch forRecent upload pace is slow (two videos in 365 days) and typical views are low.

Brand fit report

Content

Topics, IAB taxonomy
Music60%
Entertainment25%
Business15%
Formats
YouTube Shorts, Q&A interviews, behind-the-scenes documentary vlogs
Tone
informative, candid
Language
Swedish
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for most Shorts; 4 to 18 minutes for long-form

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment65/100
Positive share of 30 comments
Engagement0.4%
Likes and comments per view on recent videos
Audience asks abouthow to get into A&R and music productionhow producers like Pablo Paz and Yei Gonzalez workhow Swedish artists get signed and reach Spotify playlists
Age
35%18-24
40%25-34
15%35-44
10%45+
Gender
35%women
65%men
Countries
🇸🇪 Sweden80%
Norway5%
🇩🇰 Denmark3%
Finland2%
LanguagesSwedish 96%English 4%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is music-industry commentary and artist promotion; the 'Sexy Mr Bean' music video title is a music release with no explicit content flagged in the metadata.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube19k4030

Benchmark score: 6 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 124 days ago.

NBLNATION är ett svensk baserat talangföretag som främst fokuserar på publishing, produktion och management. I Våran productions team hittar ni flera utav dem mest begåvade producenter i Sverige med en hel del framgångar som ett flertal topp 10 placeringar på Spotifys officiella topplista. 200 millioner + Streams samt ett flertal platina certifikat och grammis nomineringar. Kanalens Host är Pato Pooh: Grammis nominerad Artist/Låtskrivare som nu tagits steget tillbaka och upptäckt samt vart maneger för flera utav Sveriges största artister. Nu driver han bland annat NBLNATION samt är a&r på
NBLNATION's own profile description on YouTube

Are you NBLNATION? Claim or remove this profile.

About NBLNATION

NBLNATION is a Swedish talent company and YouTube channel run by Pato Pooh, a Grammy-nominated former artist and songwriter who now works as an A&R at Universal Music, according to the channel description. The channel posts Swedish-language and English music-industry content, including producer Q&As, A&R tips and behind-the-scenes videos, mostly as short vertical clips.

The channel has about 19,200 subscribers and roughly 400 median views per video. Its audience is estimated to be mostly Swedish-speaking adults interested in music production and careers in the music business. Uploads are infrequent, with two videos in the past year.

Sponsored work is not evident on the channel. At a rate of $4 to $8 per 1,000 median views for Shorts-heavy channels, a sponsored video would cost about $150 to $250, a CPM of roughly $4 to $8 per 1,000 views, below the $10 to $30 typical of paid ads. Brands seeking a small, niche Swedish music audience should book it.

Written from NBLNATION's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. NBLNATION can edit or remove this page at any time.

Questions about NBLNATION

How much does NBLNATION charge for a sponsored video?

Based on its median of about 400 views and Shorts-heavy catalog, a sponsored video is estimated at $150 to $250. This is a computed estimate, not a published rate card, so confirm pricing directly with the creator.

What does NBLNATION post about on YouTube?

NBLNATION posts about the music industry, including A&R work, music production, producer interviews, Grammy stories and behind-the-scenes looks at Swedish music business. Most videos are short Swedish-language clips, with some longer English documentaries.

How do I contact NBLNATION for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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