NewsWatch 12 (@newswatch12) is the news channel of KDRV in Medford, Oregon, United States, covering breaking news, weather, and wildfires for Southern Oregon and Northern California. The channel has about 16,700 subscribers, a median video view count near 550, and uploads roughly 50 videos a year, mostly short clips. Sponsored integrations are estimated at $150 to $250 per video.
Reach Southern Oregon households with daily local weather and news
- About 16,700 subscribers and roughly 50 uploads in the past year
- Median video views around 550, with a top recent video near 8,000 views
- Estimated rate of $150 to $250 per video, about $20 to $35 CPM at median views
Brand fit report
Content
- Formats
- news segments, weather forecasts, short news clips
- Tone
- factual, urgent
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 2 minutes for most uploads, with some full newscasts around 12 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Several recent uploads cover a fatal school shooting, such as 'BREAKING: 3 children, 1 adult, and shooter dead following a shooting at Silver Rail Elementary', and wildfire and crime reports.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 17k | 548 | 50 |
Benchmark score: 37 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Friday, October 16th Overnight Weather · 557 views
▶Grants pass household goes all out for Halloween · 4.2k views
▶Friday, October 16th Evening Weather · 1.4k viewsLast three uploads, latest 1 days ago.
🔔 SUBSCRIBE for essential coverage of: Breaking News: Real-time updates on stories impacting Southern Oregon and Northern California. StormAlert Weather 12: Severe weather alerts, mountain pass conditions, and coastal forecasts from our dedicated weather team. FireWatch: The North State's most comprehensive wildfire coverage, including evacuation updates and forest management reports. STAY CONNECTED 24/7: 📱 Download the NewsWatch 12 App ⛈️ Download the StormTracker 12 App 🌐 Full Stories & Live Stream: kdrv.com 📧 News Tips: Email tips@kdrv.com or call our newsroom at (541) 773-1212.
About NewsWatch 12
NewsWatch 12 is the YouTube channel of KDRV, the ABC affiliate in Medford, Oregon. It posts short local news clips, daily weather forecasts, wildfire updates, and occasional full newscasts, with about 50 uploads over the past year. The audience is estimated to be mostly older, local viewers in Southern Oregon and Northern California, though this is an estimate rather than channel-reported data.
Typical videos draw a median of about 550 views, with a 90th percentile near 4,000. The channel shows no sponsored integrations in its recent uploads. Estimated rates run $150 to $250 per video, which works out to roughly $20 to $35 CPM, compared with $10 to $30 CPM for typical paid ads.
Local businesses targeting Southern Oregon households, especially in emergency preparedness and home services, may find this channel a fit. Brands should consider news context before booking.
Written from NewsWatch 12's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. NewsWatch 12 can edit or remove this page at any time.
Questions about NewsWatch
How much does NewsWatch 12 charge for a sponsored video?
Based on its median views, NewsWatch 12 is estimated at $150 to $250 per sponsored video. Rates are estimates computed from channel metrics and are not published by the channel. Contact details unlock on Starbooked for $0.80.
What does NewsWatch 12 post about on YouTube?
NewsWatch 12 posts local breaking news, daily weather forecasts, wildfire updates, and community stories for Southern Oregon and Northern California. Most uploads are under two minutes, with some full newscasts.
How do I contact NewsWatch 12 for a brand deal?
The channel lists a news tips address on its profile, but brand-deal contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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