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Next Africa

Podcast · www.bloomberg.com · EN
Hosted by Jennifer Zabasajja

Next Africa, published by Bloomberg and hosted by Jennifer Zabasajja, is a weekly show on business, politics, climate and culture across the continent. It has 128 episodes in the feed, typical length about 17 minutes. Estimated downloads per episode are 5,000 to 25,000 (estimated), rate roughly $130 to $620 per host-read mid-roll ad.

Why brands sponsor Next Africa

Bloomberg-backed weekly reporting on Africa's business and politics for senior audiences

  • Weekly episodes of about 17 minutes built on original reporting from correspondents on the ground.
  • Covers finance, energy, trade and politics, suited to B2B and financial services brands.
  • Published under the Bloomberg name with 192 Apple ratings averaging 4.4 stars.
Best forB2B financial servicesenergy and infrastructure brands
Watch forAudience size is estimated only; the show carries no sponsors today, so sponsor format and pricing need confirming with the publisher.

Brand fit report

Content

Topics, IAB taxonomy
Business and Finance45%
News and Politics35%
Science and Technology10%
Society and Culture10%
Formats
reported narrative, explainer, interview
Tone
factual, analytical
Language
English
Production
Studio production
Typical length
14 to 25 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 192 Apple ratings put it in the 5,000 to 25,000 band, shifted up for a Bloomberg-published show with weekly cadence, high production and a top Podcast Index popularity bucket; it is under two years old in the feed, so the band is shifted up one step.
Audience asks aboutWhy is a given African country or sector changing?How do global events affect Africa?What do African investments and markets look like now?
Age
15%18-24
35%25-34
25%35-44
25%45+
Gender
40%women
60%men
Countries
🇳🇬 Nigeria15%
South Africa15%
Kenya10%
🇺🇸 United States20%
🇬🇧 United Kingdom15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Bloomberg
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by Bloomberg with no funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Family friendly
Titles cover violent crime in South Africa, the Horn of Africa conflict and the Iran war, all reported as news; the feed is not flagged explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 84 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

Next Africa is a weekly podcast about where Africa is going and why it matters to everyone. Each episode tells a story from the continent and follows it through real life, business, politics and culture. From electricity and climate to jobs, migration, technology, sport and music, the podcast looks at the forces shaping daily life and how those changes connect to the wider world. The show covers…
Next Africa's own show description from the podcast feed

Do you make Next Africa? Claim or remove this page.

About Next Africa

Next Africa is a weekly podcast published by Bloomberg and hosted by Jennifer Zabasajja, according to the show's RSS feed. Each episode follows a story from the continent through business, politics, climate, technology and culture, built on original reporting from reporters on the ground. The feed lists 128 episodes with a median length of about 17 minutes.

Apple Podcasts shows 192 ratings with an average of 4.4 stars, and the show is listed under Business and News. Audience figures are estimates only: based on the Apple rating count and the show's profile, we estimate 5,000 to 25,000 downloads per episode. The listeners are likely investors, professionals and policy-minded readers in Africa and abroad.

No sponsor mentions appear in the feed. At the estimated audience, a host-read mid-roll would cost roughly $130 to $620 per episode, suiting B2B financial services and energy brands that want a credible, news-led environment.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Next Africa can edit or remove this page at any time.

Questions about Next Africa

How much does Next Africa charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll would be priced at about $130 to $620 per episode. Actual rates depend on the publisher and should be confirmed directly.

What is Next Africa about?

Next Africa is a weekly Bloomberg podcast about where Africa is going, covering business, politics, climate, technology, sport and culture. Episodes are built on original reporting and typically run about 17 minutes.

How do I contact Next Africa about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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