Niani B. (@niani.b), a US-based cosmetologist and hair salon owner, posts short natural hair, silk press and braiding videos to about 1,300 subscribers. Median views sit near 4,400 and uploads run about three a year. Sponsored integrations are estimated at $150 to $250 per video, with mostly Shorts-driven reach.
Salon-tested hair care demos that natural hair audiences save and share
- Median of about 4,400 views per video and a 4.7% engagement rate
- Top video reached about 26,900 views with 931 likes on a humidity protection demo
- Estimated $150 to $250 per sponsored video, roughly $4 to $8 CPM equivalent per 1,000 median views on Shorts
Brand fit report
Content
- Formats
- salon process clips, Shorts, tutorial-style before and after
- Tone
- warm, practical
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- Olaplex
- Categories promoted
- hair care
- Affiliate links
- No
The video 'Have you tried the new leave-in from Olaplex?! #gifted #olaplex' (September 2024) is labeled as a gifted product, with no formal disclosure found beyond the hashtag.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles and content are salon and hair care focused with no flagged themes, although 'Do you have heat damage?' is a topical care video rather than a risk.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 1.3k | 4.4k | 1 |
Benchmark score: 51 / 100
Public rule, same for everyone. How it works.
Recent videos
▶August 2, 2026 · 67 views
▶Do you wash your braids? #braidstyles #washdayroutine #natu · 1k views
▶Love doing vivids on textured hair! 😍 #joico #saloncentric · 5.1k viewsLast three uploads, latest 75 days ago.
Follow me through this world of hair... Subscribe!!! Check out my salon,classes, or shop at www.beauteanthologie.com!!! Check me out on social media @Niani_B!! Contact: NianiB@NianiB.com
About Niani B.
Niani B. is a Detroit-area cosmetologist and salon owner who posts short-form natural hair content on YouTube under @niani.b. The channel features salon process clips, silk press and braid tutorials, and product demonstrations, mostly under a minute long. According to her website, she runs Beauté Anthologie, a salon with classes and a shop.
The channel has about 1,300 subscribers and a median of around 4,400 views per video, with the largest recent video reaching roughly 26,900 views. Viewers are estimated to be mostly women in the United States who search for natural hair care and styling ideas. Uploads are infrequent, so most reach comes from Shorts discovery rather than a regular schedule.
Brands in hair care and salon products are the best fit. Sponsored integrations are estimated at $150 to $250 per video, which works out to roughly $4 to $8 per 1,000 median views on Shorts, well below the typical $10 to $30 CPM for paid ads. Brands seeking a low-cost, highly relevant placement should consider her.
Written from Niani B.'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Niani B. can edit or remove this page at any time.
Questions about Niani
How much does Niani B. charge for a sponsored video?
Niani B. is estimated to charge between $150 and $250 per sponsored video, based on her median Shorts views of about 4,400. Final rates depend on deliverables and usage rights. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked directly through Starbooked.
What does Niani B. post about on YouTube?
Niani B. posts short natural hair videos covering silk presses, braids, twists, loc care and salon process clips. Most videos run under a minute and show styling steps or products in use. Her content reflects her work as a cosmetologist in Detroit, as described on her website.
How do I contact Niani B. for a brand deal?
Her email address is listed on the channel, and her website links to her salon and classes. Full contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check their status before reaching out.
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