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NIVONA (@nivona_), a German coffee machine brand based in Nürnberg, Germany, publishes product tutorials and brand videos on its YouTube channel with about 1,720 subscribers and a median of 219 views per video. It uploads about four videos per quarter, often in short batches. Sponsored integrations are estimated at $150 to $250 per video, reflecting its small, mostly product-focused audience.

Why brands book NIVONA

Brand-owned German coffee machine channel with a focused home-coffee audience

  • Median of 219 views per video across the last 30 uploads
  • About 1,720 subscribers, with 47 uploads in the last 365 days
  • Product-tutorial format suits appliance and kitchen accessory launches
Best forcoffee accessory launcheskitchen appliance education
Watch forAudience is small and product-specific; reach is limited and this is brand-owned content, not independent creator reviews.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden55%
Technology & Computing25%
Food & Drink20%
Formats
product tutorials, step-by-step cleaning guides, product launch videos, charity announcements
Tone
informative, straightforward
Language
German
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
1 to 3 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement0.5%
Likes and comments per view on recent videos
Audience asks abouthow to clean a specific NIVONA modelhow to descale or rinse the brewing unithow to pack a machine for shipping
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
45%women
55%men
Countries
🇩🇪 Germany75%
🇦🇹 Austria8%
🇨🇭 Switzerland7%
LanguagesGerman 70%English 30%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
coffee machines, coffee accessories
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Channel content is product tutorials and brand videos with no flagged material in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.7k2194

Benchmark score: 20 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers16 / 50
Activity Uploads in the last 90 days4 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 39 days ago.

Vier Gründe, warum NIVONA so besonders ist: Bedienung Unsere Kaffeevollautomaten lassen sich einfach bedienen und reinigen. Mit Komfort und Intuition. Weshalb sich die Brüheinheit zur Reinigung bei unseren Vollautomaten herausnehmen lässt. Leistung Hochwertige und robuste Komponenten runden die Ausstattung jedes NIVONA-Geräts ab. Weil wir Qualität schätzen. Weil wir Qualität liefern. Mit jedem einzelnen Kaffeevollautomaten. Service Wir tun alles für Kaffee – und unsere Kunden. Denn auch nach dem Kauf eines Vollautomaten sind wir für Sie da. Mit eigener Hotline, eigener Werkstatt und zahlrei
NIVONA's own profile description on YouTube

Are you NIVONA? Claim or remove this profile.

About NIVONA

NIVONA's YouTube channel is run by the German coffee machine manufacturer NIVONA Apparate GmbH, based in Nürnberg. It posts product tutorials, step-by-step cleaning and maintenance guides for its espresso and bean-to-cup machines, product launch clips, and occasional charity announcements. Most uploads are short, typically one to three minutes, and the recent pattern shows batches of related videos released on the same day.

The audience is estimated to be mostly German-speaking owners and prospective buyers of home coffee machines, with a smaller English-speaking segment. The channel has about 1,720 subscribers and a median of 219 views per video, so reach is modest. Brands in the kitchen appliance or coffee accessory space may find the content relevant, but the channel is brand-owned rather than independent.

Because NIVONA's own channel is not a creator channel, sponsored integrations are not typical. For reference, a sponsored video on a channel of this size would be estimated at $150 to $250 per video, which is a Shorts-independent estimate based on its median views, and a CPM of $20 to $35 per 1,000 views compares with the $10 to $30 typical for paid ads. Brands seeking a brand-safe, product-focused placement should weigh this against the channel's limited reach.

Written from NIVONA's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. NIVONA can edit or remove this page at any time.

Questions about NIVONA

How much does NIVONA charge for a sponsored video?

NIVONA's channel is brand-owned and shows no sponsored integrations. Based on its median of 219 views, a sponsored video would be estimated at $150 to $250 per video, though rates would need to be confirmed directly.

What does NIVONA post about on YouTube?

NIVONA posts product tutorials on cleaning, descaling, brewing unit adjustment, and packing its coffee machines. It also shares product launch videos and occasional charity donation announcements, mostly in German with some English versions.

How do I contact NIVONA for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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