Niyat Studio
Niyat Studio (@niyatstudio), a Malaysian edutainment channel run by Niyat Group, publishes Islamic music videos, zikir concert clips and short-form content. It has about 24,800 subscribers and a median of roughly 620 views per video, with irregular uploads of about one video per year recently. Sponsored integrations are estimated at $150 to $250 per video.
Malaysian Islamic music channel with a loyal, faith-centred audience
- Median of about 620 views per video, with a 90th percentile near 2,900 views
- Engagement rate of 3.4 percent, with likes at 3.0 percent of views
- Music videos occasionally break out, such as the 44,000-view Niyatenson clip
Brand fit report
Content
- Formats
- music videos, short vertical clips, concert behind-the-scenes
- Tone
- devotional, earnest
- Language
- MS
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 3 to 5 minutes for music videos
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- event promotion
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the 2023 concert clips credit government and partner supporters in descriptions rather than paid integrations.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Religious music and zikir content with no flagged themes; the 2023 concert clips reference Palestine in titles, a topic that may carry political sensitivity for some brands.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 25k | 622 | 0 |
Benchmark score: 8 / 100
Public rule, same for everyone. How it works.
Recent videos
▶This is UNIC Live in Concert | Dr Fitri Haris — Legasi 23 Ta · 1.8k views
▶Sahabat Hari Raya - Aisyaraisya x Shahadat Nordin ft. SCIMPA · 4.4k views
▶Behind the Scenes Konsert Mega Zikir Terapi (Rehearsal Day 1 · 254 viewsLast three uploads, latest 298 days ago.
Niyat Group is a one-stop solution for your edutainment needs. The company started as Irtifaefos Edutainment before rebranding its name to Niyat Edutainment in 2015, inspired by the word ‘Niyat’ (niat in Malay) which relates to having pure intention in the things one does. In line with Dr. Fitri Haris beliefs of values in education and deep interest in entertainment that educates the soul, the letter ‘Y’ in ‘Niyat’ symbolises the word ‘WHY’, which reflects a ‘knowledge seeker attitude’ constantly searching for answers. Since then, Niyat grew by launching its own line of products. In 2021, Ni
About Niyat Studio
Niyat Studio is the video channel of Niyat Group, a Malaysian edutainment company that began as Irtifaefos Edutainment and rebranded in 2015. The channel publishes Islamic music videos, nasyid, zikir concert clips and short vertical content linked to Dr. Fitri Haris and associated artists.
The channel has about 24,800 subscribers and a median of roughly 620 views per video. Uploads have slowed to about one video in the past year, and most recent output consists of older concert promotion. Audience estimates suggest a mostly Malay-speaking viewership centred in Malaysia, skewing toward adults aged 25 and older.
Brands seeking faith-aligned placements or Malaysian event promotion may find this channel relevant. Estimated sponsored integration rates are $150 to $250 per video, roughly $20 to $35 per 1,000 median views, comparable to paid ad CPMs of $10 to $30.
Written from Niyat Studio 's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Niyat Studio can edit or remove this page at any time.
Questions about Niyat
How much does Niyat Studio charge for a sponsored video?
Estimated rates are $150 to $250 per video, based on a median of about 620 views for long-form content at $20 to $35 per 1,000 views. Rates are estimates; contact the creator to confirm current pricing and availability.
What does Niyat Studio post about on YouTube?
Niyat Studio posts Islamic music videos, nasyid, zikir concert clips and short vertical content. Much of the recent material promotes the Konsert Mega Zikir Terapi events. The channel's audience is primarily Malay-speaking.
How do I contact Niyat Studio for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.
Similar creators
YouTube and other creators in islamic music, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
La Chiesa di Dio Onnipotente@lachiesadidioonnipotente · IT | religious contentchristian sermons | 43k | 515 | $150–250 | 40 |
Церква Всемогутнього Бога@ukr.thechurchofalmightygod · UA | religious contentchristian hymns | 4.3k | 176 | $150–250 | 36 |
Төгс Хүчит Бурханы Чуулган@mn.thechurchofalmightygod · TW | religious contentmongolian language | 9.7k | 76 | $150–250 | 33 |
Papieskie Dzieła Misyjne@papieskiedzielamisyjne · PL | catholic missionsreligious content | 1.3k | 186 | $150–250 | 32 |
Basilica Santuario Santa Maria del Colle@basilicasantuariosantamari5805 | religious contentitalian religious heritage | 1.7k | 341 | $150–250 | 26 |
Frades Dominicanos no Brasil@fradesdominicanosnobrasil | religious contentcatholic ministry | 1.4k | 289 | $150–250 | 26 |