NorfolkFireandRescue
Norfolk Fire and Rescue Service (@norfolkfireandrescue) is the official YouTube channel of a county fire service in England, run by Norfolk County Council. It publishes public safety campaigns, station tours and firefighter profiles to about 5,800 subscribers, with a median of roughly 600 views per video and about six uploads a year.
Official Norfolk fire service channel reaching UK households on home safety
- Median of about 600 views per video across 93 uploads
- Top video 'How UK Fire Fighters put out a house fire' reached about 176,000 views
- Campaign videos on road safety and emollient fire risks get steady engagement
Brand fit report
Content
- Formats
- campaign explainer videos, station and equipment tours, staff interviews
- Tone
- informative, earnest
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 1 to 3 minutes, with occasional longer features
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content covers real fire and road traffic collision rescues, such as 'How UK Fire Fighters put out a house fire', which may show incident imagery.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 15 / 100
Public rule, same for everyone. How it works.
Recent videos
▶The work of an on-call firefighter. Poem by Joseph Roberts.P · 288 views
▶Be Water Aware Week - Norfolk Fire and Rescue · 153 views
▶Residential Personal Emergency Evacuation Plans (RPEEPs) for · 99 viewsLast three uploads, latest 11 days ago.
The official youtube channel of Norfolk Fire and Rescue Service, England - A service provided by Norfolk County Council, Making Norfolk Safer. Find us on facebook https://www.facebook.com/NFRSPage and twitter https://twitter.com/Norfolkfire. Our website is http://www.norfolk.gov.uk/fire
About NorfolkFireandRescue
Norfolk Fire and Rescue Service (@norfolkfireandrescue) is the official YouTube channel of a fire and rescue service in England, provided by Norfolk County Council. The channel posts public safety campaigns on topics such as smoke alarms, winter car checks, motorcycle safety and emollient fire risks, along with station tours and firefighter interviews. Uploads are infrequent, with about six videos in the last year.
The channel has about 5,800 subscribers and roughly 1.6 million lifetime views. Its median video draws about 600 views, while its best-performing videos from 2021 passed 100,000 views. The audience is likely UK residents interested in local safety and emergency services; this is an estimate, not measured data.
Brand work is limited to public safety messaging with partners such as Norfolk Police, the RNLI and Trading Standards. Sponsored integrations are not a fit. At an estimated $20 to $35 CPM, the channel is not a cost-effective paid media substitute; it suits public-sector or safety-focused organizations seeking community awareness.
Written from NorfolkFireandRescue's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. NorfolkFireandRescue can edit or remove this page at any time.
Questions about NorfolkFireandRescue
How much does Norfolk Fire and Rescue Service charge for a sponsored video?
The channel shows no sponsored content. A typical integration rate based on its median views would fall in a range per video, but a public body like this is unlikely to accept commercial sponsorship, so rates are not established. Contact the service directly to discuss partnership options.
What does Norfolk Fire and Rescue Service post about on YouTube?
The channel posts fire and road safety campaign videos, station and equipment tours, and interviews with firefighters and staff. Its most viewed videos include a house fire response and a tour of a real fire station. Uploads are infrequent, with about six videos a year.
How do I contact Norfolk Fire and Rescue Service for a brand deal?
Contact details unlock on Starbooked for $0.80. This channel is not a boosted creator, so it cannot be booked through Starbooked; reach the service through the official Norfolk County Council website.
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