Starbooked

Notorious Needle

@notoriousneedle · US · EN

Notorious Needle (@notoriousneedle), run by Sarah in Orlando, Florida, USA, makes cross stitch tutorials, flosstube vlogs and sweary, provocative patterns. The channel has about 13,800 subscribers and a median of roughly 600 views per video, uploading about once a month. Sponsored integrations cost $150 to $250 per video. Sarah has stitched for 30 years, according to her channel description.

Why brands book Notorious

Engaged cross stitch crowd of 13,800 with 60% US viewers

  • Median of about 600 views per long-form video, with a 90th percentile near 730
  • Engagement rate of 11.7%, with 8.5% of viewers liking each video
  • Proposed rate of $150 to $250 per video, equal to a CPM of $20 to $35 per 1,000 views
Best forcraft and hobby suppliesfabric and floss brandspattern or kit launches
Watch forContent is profanity-heavy and includes political messaging, so it suits only brands comfortable with that tone.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests80%
Lifestyle20%
Formats
long-form vlog, pattern showcase, product unboxing, giveaway
Tone
irreverent, warm
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
45 to 80 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 30 comments
Engagement11.7%
Likes and comments per view on recent videos
Audience asks aboutwhich floss and fabric were usedwhere to buy a patternhow to finish a project
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
85%women
15%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
cross stitch patterns, embroidery supplies
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos; the channel description notes Amazon Associate affiliate links and sells its own patterns on Etsy and Gumroad.

Suitability GARM Brand Safety Floor + Suitability

Profanityhigh
Adultmedium
Drugslow
Violencelow
Politicsmedium

The channel description says it includes sweary patterns and the occasional f-bomb, and the video 'Dumpster Fire – Cross Stitch Pattern' shows crude humor; recent videos also carry pro-democracy protest messaging ('No Kings' protests in 'Happy Halloween and No Kings Day to All Who Celebrate! | Flosstube 75').

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube14k6082

Benchmark score: 10 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers6 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 3 days ago.

On the Notorious Needle YouTube Channel, you'll find cross stitch tutorials, flosstube vlogs, sweary patterns, giveaways and the occasional f-bomb. Hi! I'm Sarah and I've been cross stitching for 30 years. Grab your latest project to learn and stitch along as I create cross stitch patterns for people who, like me, want to stitch the delightfully unexpected. It's fun to make RUDE and PROVOKING pieces of hand made art to hang up on the wall or give to the people we love (or hate). Some may be NSFW 😲! Become a VIP and receive emails with free patterns, tutorials and 20% off everything in my sh
Notorious Needle's own profile description on YouTube

Are you Notorious Needle? Claim or remove this profile.

About Notorious Needle

Notorious Needle is a YouTube channel run by Sarah from Orlando, Florida, that combines cross stitch tutorials, flosstube vlogs and original patterns with crude humor and political commentary. Videos are long, typically 45 to 80 minutes, and the channel uploads roughly once a month. The audience is estimated to skew toward women over 35 in the United States, and the content is low production, with the creator on camera only through screen capture and voice.

The channel has about 13,800 subscribers and a median of roughly 600 views per video. Its creator sells patterns through Etsy and Gumroad and earns affiliate commissions, but no sponsorships were found in its recent uploads. Based on the channel's median views, sponsored integrations are estimated at $150 to $250 per video, equal to a CPM of $20 to $35 per 1,000 views, which compares with the $10 to $30 typical for paid ads.

This channel suits craft supply and fabric brands looking to reach an engaged hobbyist audience. It is less suitable for brands that require family-friendly or politically neutral content.

Written from Notorious Needle's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Notorious Needle can edit or remove this page at any time.

Questions about Notorious

How much does Notorious Needle charge for a sponsored video?

Sarah's estimated sponsored integration rate is $150 to $250 per video, based on a median of about 600 views per long-form video. Rates are estimates derived from channel metrics, not a published price list.

What does Notorious Needle post about on YouTube?

The channel posts cross stitch flosstube vlogs, pattern releases, finish parades and giveaways. Its content often includes crude humor and political messaging, and the creator sells original patterns through Etsy and Gumroad.

How do I contact Notorious Needle for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this profile is boosted before reaching out.

Similar creators

YouTube and other creators in cross stitch, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
cross stitchembroidery apps5.5k6.7k$150–25051
the14thmoonofuranus@the14thmoonofuranus
chronic illness awarenessfidget toys1.2k124$150–25013
Thread the Needle Stitchery@threadtheneedlestitchery · US
cross stitchneedlework shop1.6k157$150–25012
ShortySewsNC@shortysewsnc · US
beginner sewingkids sewing2.9k180$150–25010