Starbooked

Thread the Needle Stitchery

@threadtheneedlestitchery · US · EN

Thread the Needle Stitchery (@threadtheneedlestitchery) is a needlework shop run by Brian and Stacie Clark in Greeneville, Tennessee, US. Its YouTube channel, about 1,640 subscribers and 182 videos, covers cross stitch and the Flosstube community. Median views are about 157 per video, with uploads roughly weekly until mid-2025. Sponsored integration pricing: $150 to $250 per video.

Why brands book Thread

Engaged cross stitch niche audience, strong fit for needlework brands

  • Median of 157 views per video across 182 uploads
  • Shop-update format puts products on camera every week
  • Viewers ask directly about new charts and kits in stock
Best forneedlework and cross stitch brandscraft supply product launches
Watch forSmall absolute view counts; best as a niche placement rather than broad reach.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests70%
Shopping20%
Lifestyle10%
Formats
weekly shop haul update, event coverage, retreat and market recap
Tone
friendly, community-minded
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
1 to 3 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement6.8%
Likes and comments per view on recent videos
Audience asks aboutwhich new cross stitch charts and kits are in stockhow to pre-order from the shopwhether retreats or market events are happening
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
85%women
15%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom3%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
needlework supplies, cross stitch charts, yarn
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; channel promotes its own shop and market releases.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Nothing in recent titles or descriptions raises a safety flag; content is shop updates and craft events.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.6k1570

Benchmark score: 12 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers12 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 584 days ago.

We are Brian & Stacie Clark, co-owners of Thread the Needle Stitchery, an online needlework shop. Follow us to see what I've been stitching, what cool woodworking Brian has been up to, and what's new with the shop. We're here to inspire, enable, and discuss cross stitch and other crafts. Excited to be a part of the Flosstube community. If you wish to contact me, you can do so by email, Instagram, or mail. Thread the Needle Stitchery 112 Wayfair Drive Greeneville, TN 37742 Email: stacie@threadtheneedlestitchery.com IG handle: threadtheneedlestitchery https://linktr.ee/Stacie.C.Stitches
Thread the Needle Stitchery's own profile description on YouTube

Are you Thread the Needle Stitchery? Claim or remove this profile.

About Thread the Needle Stitchery

Thread the Needle Stitchery is a YouTube channel run by Brian and Stacie Clark, co-owners of an online needlework shop in Greeneville, Tennessee. The channel posts short weekly shop updates showing new cross stitch charts, kits and yarn, along with coverage of needlework market releases and stitching retreats. Videos are low-production and on camera, with most running one to three minutes.

The channel has about 1,640 subscribers, and its audience is estimated to be mostly women in the United States, many of them cross stitchers in the Flosstube community. Viewer questions focus on stock and pre-orders. The channel's bio, per its website and Linktree, presents the shop as the core business.

Sponsored integrations for this channel are priced at $150 to $250 per video. At a median of about 157 views, that works out to a CPM of roughly $20 to $35 per 1,000 views, compared with typical paid ad CPMs of $10 to $30. It suits needlework and craft-supply brands seeking a focused audience.

Written from Thread the Needle Stitchery's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Thread the Needle Stitchery can edit or remove this page at any time.

Questions about Thread

How much does Thread the Needle Stitchery charge for a sponsored video?

Sponsored integrations are estimated at $150 to $250 per video, based on a median of about 157 views per video. Pricing is an estimate from Starbooked's rate rule and may differ from the creators' own terms.

What does Thread the Needle Stitchery post about on YouTube?

The channel posts short, weekly updates from its needlework shop, showing new cross stitch charts, kits and yarn. It also covers needlework market releases and stitching retreats, with occasional craft and woodworking content from co-owner Brian Clark.

How do I contact Thread the Needle Stitchery for a brand deal?

Contact details unlock on Starbooked for $0.80. The creators also list an email address and a Linktree on their channel, and boosted creators can be booked through Starbooked.

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