NOVA Lab (@novalabofficial), a Bulgarian health, wellbeing and lifestyle channel run by NTV, has about 77,000 subscribers and a median of roughly 2,400 views per video. It posts around 50 uploads a year, mostly short clips alongside long-form talks with doctors and psychologists. Sponsored integrations are estimated at $150 to $250 per video for the Shorts-heavy catalog.
Bulgarian health audience with credible medical experts on camera
- Median of about 2,400 views per video across the last 30 uploads
- Roughly 50 uploads in the past year, so frequent placement opportunities
- Shorts share above 50 percent, with the top clip reaching 12,600 views
Brand fit report
Content
- Formats
- short-form explainer clips, long-form interview episodes, podcast-style studio conversations
- Tone
- informative, calm
- Language
- BG
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- under 60 seconds for Shorts, 8 to 15 minutes for long-form episodes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Health and wellbeing discussions with medical experts; no flagged titles in the last 30 videos, though one clip addresses fraudulent 'shamanic' therapies in a critical way.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 49 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Как да подготвим тялото си преди забременяване? | NOVA LAB П · 89 views
▶Световен ден на менопаузата. До кога продължават „горещите в · 143 views
▶Упражнения за хора със заседнал начин на живот | NOVA LAB Пу · 542 viewsLast three uploads, latest today.
NOVA Lab е новото дигитално пространство, в което говорим по теми, важни за всички нас - здравето, грижата за себе си, красотата, баланса в живота и в професията - за всичко, което преживяваме. Познаваме Лора, Даниела и Гергана от екрана, но животът продължава и тогава, когато камерите в студиото угаснат въпросите станат по-лични, а отговорите по-емоционални. В БАЛАНС с Лора Инджова търсим спокойствие в хаоса и говорим за психичното здраве - без маски. В ГРИЖА с Даниела Пехливанова разнищваме истинската грижа за тялото - отвъд филтрите и суетата. В ПУЛС с Гергана Добрева превеждаме медицина
About NOVA LAB
NOVA Lab is a Bulgarian health and wellbeing channel that is part of the NTV media group. It publishes a steady flow of short explainer clips and longer studio conversations with doctors, psychologists and other specialists, covering topics such as prediabetes, gut health, stress and mental balance. The channel has about 77,000 subscribers and posts roughly 50 videos a year, most of them under a minute.
Its audience is estimated to be mostly Bulgarian-speaking adults in their 35-plus years, with a larger share of women, though these figures are estimates rather than channel-reported data. Viewers tend to come for practical medical explanations and wellbeing guidance. The channel has no sponsorship history in its recent uploads.
Sponsored integrations are estimated at $150 to $250 per video, based on a median of about 2,400 views and the Shorts-heavy format. That is in line with paid CPMs of $20 to $35 per 1,000 views, compared with $10 to $30 for typical paid ads. Brands in supplements, nutrition or healthcare services that want credible expert framing in Bulgarian should consider it.
Written from NOVA LAB's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. NOVA LAB can edit or remove this page at any time.
Questions about NOVA
How much does NOVA Lab charge for a sponsored video?
Based on a median of about 2,400 views and a Shorts-heavy catalog, an estimated sponsored integration is $150 to $250 per video. This is an estimate from public metrics, so confirm rates directly with the channel.
What does NOVA Lab post about on YouTube?
NOVA Lab posts Bulgarian-language health and wellbeing content, including short explainer clips and longer episodes with doctors and psychologists. Topics include prediabetes, gut health, stress, mental balance and preventive medicine.
How do I contact NOVA Lab for a brand deal?
The channel lists novalab@ntv.bg for questions and correspondence with its hosts. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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