Novel Marketing, hosted by Thomas Umstattd Jr. of Author Media, covers book promotion, publishing and author platform building through interviews with publishers, indie authors and bestselling traditional writers. The show has 514 episodes released weekly, with a typical length of about 57 minutes. Estimated downloads per episode are 5,000 to 25,000 (estimated), a rate of roughly $90 to $625 per host-read mid-roll ad. One distinctive detail is its long run since 2013.
A 13-year-old book marketing show with a loyal, writer-focused audience
- Weekly episodes since 2013 give sponsors a long, steady run of ad inventory.
- Listeners are authors actively buying tools, services and advertising for their books.
- Apple Podcasts shows 337 ratings averaging 4.8 stars, a strong trust signal.
Brand fit report
Content
- Formats
- interview, solo monologue, narrative
- Tone
- practical, encouraging
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 35 to 60 minutes
Audience
Commercial
- Brands seen
- PatreonBookFunnelKindle Unlimited
- Categories promoted
- author services, publishing tools
- Affiliate links
- Yes
The website lists Affiliate Links and a Patreon funding link, and the episode 'The Comprehensive Guide to BookFunnel' covers a tool in depth.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles cover book marketing, publishing and author business with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.authormedia.com/ |
| Apple Podcasts | podcasts.apple.com/podcast/id721122555 |
| RSS feed | rss.buzzsprout.com/2253681.rss |
Benchmark score: 80 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| The 5 Kinds of Author Kickstarter Campaigns | 2026-10-14 | 51 min |
| Your AI Is Lying About Your Book | 2026-10-07 | 1 h 7 min |
| How to Relaunch Your Book | 2026-09-30 | 1 h 4 min |
| How to Write Short Stories with Joanna Penn | 2026-09-23 | 51 min |
| Should You Leave Kindle Unlimited in 2026? The Math May Surprise You | 2026-09-16 | 46 min |
| Get More Time to Write by Using a Grok Bot | 2026-09-03 | 25 min |
Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.
The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors…
About Novel Marketing
Novel Marketing is a book marketing podcast hosted by Thomas Umstattd Jr., who runs Author Media. According to the feed and the Author Media website, the show interviews publishers, indie authors and bestselling traditional writers about getting published and selling more books. It has released 514 episodes on a weekly cadence, with a median length of about 57 minutes.
Apple Podcasts lists 337 ratings with an average of 4.8 stars. Based on these signals, listener downloads are estimated at 5,000 to 25,000 per episode. The audience appears to be authors who self publish or work with traditional houses, with an estimated majority in the United States. This is an estimate, not a measured figure.
The show carries no visible sponsors in its recent episodes and is funded through Patreon and affiliate links. Sponsorship at $90 to $625 per host-read mid-roll would suit author services, publishing tools and book advertising platforms.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Novel Marketing can edit or remove this page at any time.
Questions about Novel Marketing
How much does Novel Marketing charge for a podcast sponsorship?
Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll ad is estimated at about $90 to $625 per episode. Rates are estimates derived from audience signals, not published prices.
What is Novel Marketing about?
Novel Marketing is a weekly book marketing podcast hosted by Thomas Umstattd Jr. It covers author platform building, book promotion and publishing, with interviews of publishers and authors.
How do I contact Novel Marketing about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.
Similar creators
Podcast and other creators in book marketing, ranked by score.
| Creator | Niches | Est. downloads | Median views | Rate | Score |
|---|---|---|---|---|---|
| book marketingself publishing | 5k | – | $40–200 | 86 | |
| creative writingpublishing industry | 5k | – | $40–200 | 80 | |
By.Storytellers with Debbie Bishop@by.storytellers · US | author interviewsbook marketing | 36k | 89 | $150–250 | 37 |
Meet the World Image Solutions, LLC@meettheworldimagesolutions · US | author publicitybook marketing | 1.2k | 59 | $150–250 | 36 |
New Shelves Books@newshelvesbooks · US | book marketingpublishing industry | 1.7k | 21 | $150–250 | 11 |