Starbooked

NPE Stories, hosted by Lily Wood, features first-person accounts from people who learned their parent was not their biological parent, often through home DNA kits. The show has 248 episodes released roughly every two weeks, typically running about 46 minutes. Estimated downloads are 1,000 to 3,000 per episode, with a rate of $40 to $90 per host-read mid-roll.

Why brands sponsor NPE Stories

Emotionally engaged listeners hearing personal family stories every two weeks

  • Episodes run about 46 minutes, giving a host-read spot room to land without interrupting the story.
  • Apple Podcasts shows 273 ratings with a 4.8 average, signalling a loyal and attentive audience.
  • The show has 248 episodes since 2019, offering a long archive of consistent listening.
Best forwellness and self-care productsgenealogy and DNA testing servicesbrands seeking thoughtful, low-volume placements
Watch forSubject matter is emotionally heavy, so ad creative needs a considerate, non-jarring tone.

Brand fit report

Content

Topics, IAB taxonomy
Personal Journals60%
Relationships25%
Mental Health15%
Formats
interview, narrative, solo monologue
Tone
personal, reflective
Language
English
Production
Home recording
Typical length
35 to 50 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode1k–3k
Estimated, confidence 45%: 273 Apple ratings (50 to 200 band, shifted up one band is not applied since the show is over five years old) combined with 248 episodes, weekly-to-biweekly cadence and an independent Buzzsprout host with no sponsors seen.
Audience asks abouthow people discovered they are an NPEhow to share a story anonymouslyhow to cope with family secrets revealed by DNA tests
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
60%women
40%men
Countries
🇺🇸 United States60%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The website links to a Patreon membership page for support and a Severance Magazine resource link, but no sponsor mentions appear in the recent episode titles or feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Episode titles are personal stories about family identity and the feed carries no explicit flag, though the emotional subject matter is sensitive for some brands.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 69 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks2 / 20

Recent episodes

EpisodeDateLength
Bradley's Story2026-10-1551 min
Toi's Story2026-10-0649 min
Jen's Story2026-09-3052 min
Sharon's Story2026-09-2239 min
Diana's Story2026-09-1547 min
Daisy's Story2026-08-2639 min

Last six episodes from the show's feed, latest 4 days ago, a new one about every 14 days.

What if you found out your parent was not in fact your biological parent? NPE Stories is a podcast where NPEs can share their story. What is an NPE? It is a term that stands for Not Parent Expected or Non Paternity Event. It is used for people who have found out the life changing news that their parent wasn’t their biological parent. Most likely through the advent of home DNA kits. NPE Stories is…
NPE Stories's own show description from the podcast feed

Do you make NPE Stories? Claim or remove this page.

About NPE Stories

NPE Stories is a long-running podcast hosted by Lily Wood, according to the show feed and the NPE Stories website. Each episode is a first-person account from someone who learned that their parent was not their biological parent, often after taking a home DNA test. The show has released 248 episodes since May 2019 on a roughly two-week cadence, with typical episodes running about 46 minutes.

Apple Podcasts lists 273 ratings with an average of 4.8 stars, and the show's Apple listing describes weekly updates. Its listeners are estimated, not measured, and are likely people interested in family identity, adoption-related topics and mental health. The feed and website show no sponsors, with the show funded through a Patreon membership.

Based on an estimated 1,000 to 3,000 downloads per episode, a host-read mid-roll would typically cost $40 to $90. Brands in wellness, mental health support or genealogy services may suit the show's reflective audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. NPE Stories can edit or remove this page at any time.

Questions about NPE Stories

How much does NPE Stories charge for a podcast sponsorship?

Based on an estimated 1,000 to 3,000 downloads per episode, a host-read mid-roll is estimated at $40 to $90. Rates are estimates derived from public signals and not a published price.

What is NPE Stories about?

NPE Stories features personal accounts from people who discovered their parent was not their biological parent, often through DNA testing. Episodes are first-person stories from listeners who share their experiences.

How do I contact NPE Stories about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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