Starbooked

NPR's Book of the Day, produced by NPR, features a daily interview with an author about a newly published book across all genres. The show has 1,000 episodes in its feed, updates daily, and runs a median of about 10 minutes. Estimated downloads per episode are roughly 20,000 to 80,000 (estimated), a rate of about $360 to $2,000 per episode for a host-read mid-roll.

Why brands sponsor NPR's Book of the Day

Daily 10-minute author interviews on NPR reaching book-buying listeners

  • Publishes a new author interview every weekday across all genres, with 1,000 episodes in its feed.
  • Median episode runs about 10 minutes, a format listeners can absorb during a commute.
  • Apple Podcasts shows 666 ratings with a 4.2 average, indicating an engaged listener base.
Best forbook launchesreading subscriptionsbookstore promotions
Watch forNPR is public media, so sponsorship inventory and copy approval may be restricted, and an NPR underwriting process likely applies.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature85%
News and Politics10%
Society5%
Formats
interview, author conversation
Tone
thoughtful, concise
Language
English
Production
Studio production
Typical length
8 to 20 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 50%: Apple Podcasts shows 666 ratings, which maps to roughly 20,000 to 80,000 downloads per episode, supported by the daily cadence, NPR publisher, and Podcast Index popularity of 9.
Audience asks aboutWhat is the new book about?What does the author say about their writing process?Which new novels are worth reading this week?
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
55%women
45%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
NPR+
Categories promoted
public media membership
Affiliate links
Yes

The description and funding link promote NPR+ membership, with sponsor-free listening for Book of the Day.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent titles cover political topics such as 'Profiles in Cowardice' and a midterms interview with Gov. Andy Beshear, with no explicit flags in the feed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 43 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

In need of a good read? Or just want to keep up with the books everyone's talking about? NPR's Book of the Day gives you today's very best writing in a snackable, skimmable, pocket-sized podcast. Whether you're looking to engage with the big questions of our times – or temporarily escape from them – we've got an author who will speak to you, all genres, mood and writing styles included. Catch…
NPR's Book of the Day's own show description from the podcast feed

Do you make NPR's Book of the Day? Claim or remove this page.

About NPR's Book of the Day

NPR's Book of the Day is a daily podcast from NPR that interviews authors about newly published books across all genres. The feed lists 1,000 episodes, with new releases on weekdays and a median episode length of about 10 minutes. Recent episodes include conversations with Lois Lowry, Barbara Kingsolver, and John Green, according to the feed.

The show carries no host names in the feed or on its listing, and its description is credited to NPR as publisher. Apple Podcasts shows 666 ratings with a 4.2 average. Listeners are estimated, not measured, to be older and book-focused, with an estimated 20,000 to 80,000 downloads per episode based on the Apple rating count and daily cadence.

The show has no visible sponsors in its recent feed and promotes NPR+ membership for sponsor-free listening. A host-read mid-roll would be estimated at about $360 to $2,000 per episode, though NPR underwriting rules may limit access. Brands in publishing, reading subscriptions, and book launches are the most likely fit. Sources: the RSS feed, the NPR website, and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. NPR's Book of the Day can edit or remove this page at any time.

Questions about NPR's Book of the Day

How much does NPR's Book of the Day charge for a podcast sponsorship?

The rate is estimated at about $18 to $25 per 1,000 estimated downloads per episode, roughly $360 to $2,000 per mid-roll, though NPR's underwriting rules may restrict availability. Actual terms are not published in the feed.

What is NPR's Book of the Day about?

It is a daily NPR podcast in which an author discusses a newly published book across all genres. Episodes are typically about 10 minutes long and the feed lists 1,000 episodes.

How do I contact NPR's Book of the Day about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Public media underwriting may require a separate process through NPR.

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