NSMBL (@nsmbl) is a Dutch lifestyle and entertainment channel from the Netherlands, run by an editorial team that posts vlogs, beauty and fashion tips, TikTok trends and celebrity interviews. With about 43,600 subscribers and median views near 1,500, it uploads a few times a year, and sponsored integrations are priced at $150 to $250 per video.
Dutch fashion and lifestyle channel with a young, female-leaning audience
- About 43,600 subscribers and roughly 12.9 million lifetime views across 542 videos
- Median view count near 1,460 per video, with the top recent interview reaching 23,512 views
- Videos average 2 minutes and 4 seconds, with 34% of uploads in Shorts format
Brand fit report
Content
- Formats
- team vlogs, short product and shopping reviews, celebrity interviews, list-style recommendation videos
- Tone
- casual, playful
- Language
- Dutch
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds to 2 minutes, with occasional longer vlogs
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- beauty, fashion, food and drink, event and retail partnerships
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; a 2025 video titled 'Cava testen op feestje Monica Geuze' describes a hosted event with Hunkemöller, but no paid integration is labeled.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover fashion, terraces, festivals and celebrity interviews with no flagged themes.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 14 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Favo beha van HEMA voor onder een strakke top · 3.7k views
▶Stranger Things S5 Experience in Amsterdam! · 1.3k views
▶Terrassen met NSMBL: Martini Bianco Spritz testen · 1.3k viewsLast three uploads, latest 10 days ago.
Welkom op het YouTube-kanaal van NSMBL! Volg ons wekelijks tijdens onze werkzaamheden op de redactie. Ook duiken we in de nieuwste trends, delen we eerlijke gesprekken over self-care en mental health, en brengen we je dichter bij je favoriete celebs. Verwacht verwacht veel vlogs, beauty hacks, TikTok-trends en soms ook interviews – allemaal met de herkenbare NSMBL-touch. Volg ons op: + Website: www.nsmbl.nl + Instagram: http://instagram.com/nsmbl + TikTok: https://www.tiktok.com/@nsmblmagazine + Facebook: https://www.facebook.com/NSMBL
About NSMBL
NSMBL is a Dutch lifestyle and entertainment channel run by an editorial team that publishes from the Netherlands. The channel mixes team vlogs, beauty and fashion recommendations, TikTok trends, terrace tests in Amsterdam, and celebrity interviews, with a casual, playful presentation. Most videos are short, with a median duration near two minutes.
Based on channel data, the audience is estimated to be mostly Dutch-speaking and skewing toward women between 18 and 34, though these demographic figures are estimates rather than platform-reported data. The channel has about 43,600 subscribers and a median video view count of roughly 1,460, with about three uploads in the past year. The channel has no sponsorships labeled in its recent uploads.
For brands selling beauty, fashion, or hospitality in the Netherlands, the rate is estimated at $150 to $250 per video. At that range the effective CPM is roughly $20 to $35 per 1,000 views, which is above typical paid-ad CPMs of $10 to $30, so the value depends on the campaign goal.
Written from NSMBL's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. NSMBL can edit or remove this page at any time.
Questions about NSMBL
How much does NSMBL charge for a sponsored video?
Based on its median view count, NSMBL's estimated rate is $150 to $250 per sponsored video. That is a range estimate from channel metrics, and the creator's actual rates may differ. Contact details unlock on Starbooked for $0.80.
What does NSMBL post about on YouTube?
NSMBL posts Dutch-language lifestyle content, including team vlogs, beauty and fashion tips, TikTok trends, terrace reviews in Amsterdam, and celebrity interviews. Most videos are short and filmed in a casual, on-camera style.
How do I contact NSMBL for a brand deal?
Contact details for NSMBL unlock on Starbooked for $0.80. If the creator is boosted, they can be booked directly through Starbooked.
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