OCEANS (@oceans_magazine), a Japanese men's fashion and lifestyle media channel based in Japan, posts short and long fashion, watch, car and lifestyle videos. It has about 90,600 subscribers, a 29,000 median view count, and uploads roughly one video a week. Sponsored integrations are estimated at $600 to $1,000 per long-form video.
Japanese menswear channel with 29,000 median views and weekly try-on reviews
- Median views of 29,320 across 30 recent videos, with a 1.29 million view peak on a denim Shorts
- Weekly long-form try-on series lets a fashion brand sit inside a recurring segment
- Shorts share of 26 percent gives a second low-cost placement format
Brand fit report
Content
- Formats
- try-on review, street snap, short-form product showcase, celebrity interview
- Tone
- informative, stylish
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 2 minutes for Shorts and 15 to 30 minutes for long-form
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- apparel, footwear, watches, automobiles
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; product credits list brands and stores such as Beams and Porter Omote-sando, which are editorial mentions.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover menswear, watches, cars and celebrity features with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 89 / 100
Public rule, same for everyone. How it works.
Recent videos
▶松坂桃李が「セイコー プロスペックス」を纏う意味。宿るストーリーが価値になる · 13k views
▶元サッカー選手チョン・テセの“パパファッション”をパパラッチ！#shorts · 7.7k views
▶パタゴニア、モンベル、タイオンetc. 人気ブランドの「新作インナーダウン＆中綿ジャケット」を試着検証！［30代］［40 · 46k viewsLast three uploads, latest 2 days ago.
ファッション＆ライフスタイルメディア「#オーシャンズ 」の公式Youtubeチャンネルです。 さまざまな角度から、みなさまのライフスタイルの充実に役立つ情報を発信しています！ ■ OCEANS Web https://oceans.tokyo.jp/ ■ Instagram https://www.instagram.com/oceans_magazine/?hl=ja ■ X https://twitter.com/OCEANS_mag ■ バックナンバーのご購入はコチラから https://oceans.tokyo.jp/magazine/?ui_medium=navimenu&ui_source=oceans&ui_campaign=20210430 ■ 定期購読のお申し込みはコチラから https://oceans.tokyo.jp/event/2017-0101-1/ ▶︎ オーシャンズについて 2006年に創刊した、30〜40代の男性を主なターゲットとしたファッション＆ライフスタイルメディア。雑誌、Web、SNSすべてのプラットフォームを活用し、「大人の日常を楽しくする」コンテンツを発信中。YOUTUBEでは主にファッションネタを配信。俳優、ミュージシャン、タレント、芸人、クリエイターなど、著名人の登場コンテンツもお楽しみに！
About OCEANS
OCEANS (@oceans_magazine) is the YouTube channel of the Japanese men's lifestyle magazine OCEANS, launched in 2006 for readers in their 30s and 40s. According to the magazine's own site, it is aimed at adult men's everyday style, and the channel posts mostly fashion content, including try-on reviews, street snaps and celebrity features.
The channel uploads about once a week with a median of 29,320 views per video and 90,600 subscribers. Its audience is estimated to be mostly men in their 35 to 44 range in Japan. Viewers appear to be looking for practical styling and buying guidance for outerwear, denim and footwear.
Brands seeking menswear visibility in Japan can book the channel for native integrations at an estimated $600 to $1,000 per long-form video, which is roughly $20 to $35 CPM against median views, compared with typical paid ad CPMs of $10 to $30.
Written from OCEANS's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. OCEANS can edit or remove this page at any time.
Questions about OCEANS
How much does OCEANS charge for a sponsored video?
Based on its median of 29,320 views for long-form content, an estimated sponsored integration costs $600 to $1,000 per video. Rates are estimates from Starbooked's formula, not a published price list.
What does OCEANS post about on YouTube?
OCEANS mainly posts Japanese menswear content, including weekly fashion try-on reviews, street snaps, watch and car features, and celebrity style interviews. Most videos target men in their 30s to 50s who want practical styling advice.
How do I contact OCEANS for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, which is the fastest route to a proposal for this channel.
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