SPU CHANNEL (@sputnicksjp), a Japanese fashion channel run by the Sputnick apparel shop, posts long-form reviews and buying guides of UNIQLO, GU, MUJI and other mass-market labels. With about 79,400 subscribers and a median of roughly 24,900 views, it uploads about once a week. Sponsored integrations are priced at $20 to $35 per 1,000 median views, or about $500 to $870 per video.
Japanese menswear reviews that move UNIQLO and GU buyers at 24,000+ views
- Median of about 24,900 views per long-form upload, with a 90th percentile near 47,500
- About 79,400 subscribers and roughly 50 uploads in the last 365 days
- Recent UNIQLO and GU buying guides drew 30,000 to 56,000 views each
Brand fit report
Content
- Formats
- product review, buying guide, new arrival preview, store or showroom tour
- Tone
- informative, candid
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 15 to 35 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- apparel, casual fashion, menswear
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; description links point to the channel's own shop and social accounts.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles and descriptions cover clothing releases and store visits with no flagged themes.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 79k | 25k | 19 |
Benchmark score: 74 / 100
Public rule, same for everyone. How it works.
Recent videos
▶【UNIQLO×JW ANDERSON】完全解説!!買った方がいいアイテム&見送ってもいいアイテム一挙紹介!!【2026 · 20k views
▶【購入品紹介】人気ブランド多数!!秋冬に向けた購入品一挙ご紹介!! · 15k views
▶【UNIQLO C】現役バイヤーが教える!!ユニクロC買った方がいいアイテム＆見送ってもいいアイテム一挙ご紹介!!【20 · 25k viewsLast three uploads, latest today.
SPU CHANNEL(スプチャンネル)では、お洒落になる為の着こなし術や知っておくと為になるファッション情報をはじめ、アパレルショップを運営しているからこそできる企画を幅広く発信致します！ ◆お仕事、コラボのお問い合わせはコチラから kuniya@seethelight.jp
Are you SPU CHANNEL / スプチャンネル? Claim or remove this profile.
About SPU CHANNEL / スプチャンネル
SPU CHANNEL (@sputnicksjp) is a Japanese fashion channel run by the apparel shop Sputnick. It publishes long-form videos on styling tips, new arrival previews and buying guides, with a strong focus on UNIQLO, GU, MUJI and WORKMAN. Most uploads run 15 to 35 minutes and are shot on camera by the presenters.
The channel has about 79,400 subscribers and a median of roughly 24,900 views per video, with uploads arriving about once a week. Based on titles and comments, the audience is estimated to be mostly Japanese men aged 25 to 34, interested in value-driven everyday clothing. These audience details are estimates, not platform-reported figures.
Brands in apparel, especially mass-market and casual menswear labels, should consider booking this channel. Sponsored integrations are priced at $20 to $35 per 1,000 median views, or about $500 to $870 per video, a CPM well above the $10 typical for paid ads, but the audience is tightly matched to the category.
Written from SPU CHANNEL / スプチャンネル's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. SPU CHANNEL / スプチャンネル can edit or remove this page at any time.
Questions about SPU
How much does SPU CHANNEL charge for a sponsored video?
Sponsored integrations on SPU CHANNEL are estimated at $500 to $870 per video, based on a median of about 24,900 views at $20 to $35 per 1,000 views. Final rates depend on the scope of the integration and the upload schedule. Contact details unlock on Starbooked for $0.80.
What does SPU CHANNEL post about on YouTube?
SPU CHANNEL posts Japanese-language fashion content, mainly buying guides, product reviews and new arrival previews for UNIQLO, GU, MUJI and WORKMAN. Videos typically run 15 to 35 minutes and focus on menswear and casual everyday clothing. Recent uploads include UNIQLO C, UNIQLO U and GU autumn collection breakdowns.
How do I contact SPU CHANNEL for a brand deal?
The channel's description lists a business contact address for collaboration inquiries. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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