Starbooked

Open Book with Jenna

Podcast · www.nbcnews.com · US · EN
Hosted by Jenna Bush Hager

Open Book with Jenna is a book and culture interview podcast hosted by Jenna Bush Hager for NBC News and TODAY. It has about 120 episodes, releases weekly and runs roughly 35 to 50 minutes. Estimated downloads are 20,000 to 60,000 per episode, implying a host-read mid-roll rate of $360 to $1,500. Guests include bestselling authors and celebrities.

Why brands sponsor Open Book with Jenna

Weekly author and celebrity conversations from a major network with over 1,100 Apple ratings

  • Weekly full episodes of roughly 35 to 50 minutes feature authors such as Barbara Kingsolver and Min Jin Lee.
  • Apple Podcasts shows 1,173 ratings and a 4.5 average, a strong audience signal.
  • Hosted by a TODAY personality, with a book-recommendation focus that suits reader-oriented products.
Best forbook launchesreader lifestyle productshome and gifting brands
Watch forPublished by NBC News, so ad sales may run through the network and pricing may exceed the estimated range.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature50%
Celebrity Culture30%
Personal Growth20%
Formats
interview, author conversation, short bonus clip
Tone
warm, candid
Language
English
Production
Studio production
Typical length
35 to 50 minutes

Audience

Commercial intent60/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–60k
Estimated, confidence 50%: 1,173 Apple ratings on a show about three years old, weekly cadence, 119 episodes, NBC News network backing and Podcast Index popularity of 9.
Audience asks aboutWhat books should I read nextHow do authors find their writing processWhat are celebrity guests reading and writing
Age
8%18-24
22%25-34
28%35-44
42%45+
Gender
72%women
28%men
Countries
🇺🇸 United States88%
🇨🇦 Canada5%
🇬🇧 United Kingdom3%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
NBC NewsTODAY
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by NBC News and TODAY.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
The feed is not flagged explicit and titles such as 'Alison Espach on The Wedding People' cover books and personal stories.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

On Open Book with Jenna, TODAY’s Jenna Bush Hager brings her signature openness to spirited conversations with celebrities, friends, authors and fellow book lovers. Each episode, her guests share candid stories about their lives and their sources of inspiration, while weighing in on the topics their fans are most passionate about. Join Jenna on her mission to connect people, create meaningful…
Open Book with Jenna's own show description from the podcast feed

Do you make Open Book with Jenna? Claim or remove this page.

About Open Book with Jenna

Open Book with Jenna is a weekly interview podcast from NBC News and TODAY. According to the feed, Jenna Bush Hager talks with celebrities, friends, authors and book lovers about their lives, inspirations and reading recommendations. Recent episodes feature authors such as Barbara Kingsolver, Min Jin Lee and Leigh Bardugo, with occasional short bonus clips and archive reruns.

The feed lists about 119 episodes since September 2023, with full episodes running about 35 to 55 minutes. Apple Podcasts shows a 4.5 average from 1,173 ratings. Downloads are not published; Starbooked estimates 20,000 to 60,000 per episode, with moderate confidence because the show sits inside a large network. No outside sponsors appear in the feed titles or description.

At $18 to $25 per 1,000 downloads, a host-read mid-roll would run roughly $360 to $1,500 per episode. Book publishers, reading and stationery brands, and lifestyle products aimed at readers fit best, though ad sales may run through NBC News rather than the host directly.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Open Book with Jenna can edit or remove this page at any time.

Questions about Open Book with Jenna

How much does Open Book with Jenna charge for a podcast sponsorship?

Starbooked estimates 20,000 to 60,000 downloads per episode, which implies a host-read mid-roll of about $360 to $1,500 per episode. The show does not publish rates, so actual pricing may differ.

What is Open Book with Jenna about?

It is a weekly interview show from NBC News and TODAY in which Jenna Bush Hager talks with authors, celebrities and friends about their lives, inspirations and favorite books, and shares reading recommendations.

How do I contact Open Book with Jenna about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked. Because NBC News publishes the podcast, inquiries may be routed through the network's ad sales team.

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