Starbooked

OpenMetadata (@openmetadatachannel) is the official channel of the open-source data governance project, backed by Collate, according to its website. It has about 60,000 subscribers and median views near 430, with 19 uploads in the past 90 days. A sponsored integration is estimated at $150 to $250 per video. Content is community meetings, expert interviews and release explainers.

Why brands book OpenMetadata

Large data-engineering audience on a company-run channel with steady community content

  • About 60,400 subscribers and a median of 433 views per video.
  • 19 uploads in 90 days; a September 2026 release video reached about 31,800 views.
  • Estimated rate of $150 to $250 per video, the minimum for this size.
Best fordeveloper tools and data infrastructuretechnical webinars and events
Watch forThis is a company channel owned by a software project, so third-party sponsorship is unproven and may conflict with its own product.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing85%
Business and Finance15%
Formats
community meeting recordings, expert interviews, product release explainers
Tone
technical, informative
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
8 to 15 minutes, with meetings up to 70 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.4%
Likes and comments per view on recent videos
Audience asks abouthow to set up data lineage and qualityconnectors for specific data toolswhat is new in OpenMetadata 2.0
Age
8%18-24
42%25-34
32%35-44
18%45+
Gender
25%women
75%men
Countries
🇺🇸 United States30%
🇮🇳 India20%
🇬🇧 United Kingdom8%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own project and Collate, its backer.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles such as 'Ask the Experts: Noman Tahir' show professional technical content with nothing flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube60k43319
X–––

Benchmark score: 32 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days19 / 30
Reach Followers on the main platform12 / 20

Recent videos

Last three uploads, latest 17 days ago.

OpenMetadata is a unified platform for data discovery, observability, and governance. It is one of the fastest-growing open-source projects with a vibrant community and 1,500+ enterprise deployments. This project is brought to you by Collate, the team that previously created Apache Hadoop, Apache Atlas, Uber Databook, and Hortonworks. COMPANY: https://getcollate.io/ SITE: https://open-metadata.org/ GITHUB: https://github.com/open-metadata/OpenMetadata SLACK: openmetadata.slack.com SANDBOX: https://sandbox.open-metadata.org/ BLOG: https://blog.open-metadata.org/ DOCKERHUB: https://hub.docke
OpenMetadata's own profile description on YouTube

Are you OpenMetadata? Claim or remove this profile.

About OpenMetadata

OpenMetadata is the official YouTube channel of an open-source platform for data discovery, observability and governance. According to its linked website, the project is brought to you by Collate. The channel publishes monthly community meetings, an Ask the Experts interview series, release overviews and short explainers on lineage, data quality and AI context.

It has about 60,400 subscribers and a median of 433 views per video, though a few releases reached over 17,000 views. It posted 19 videos in the last 90 days. Audience figures on Starbooked are estimates, not platform analytics and are likely to skew toward data engineers and architects. No sponsorship disclosures were found.

A sponsored integration is estimated at $150 to $250 per video, the floor for this median. That equals a CPM of $20 to $35, against $10 to $30 typical for paid ads. It suits developer tools, data infrastructure vendors and technical events, subject to the channel's own commercial interests.

Written from OpenMetadata's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. OpenMetadata can edit or remove this page at any time.

Questions about OpenMetadata

How much does OpenMetadata charge for a sponsored video?

Starbooked estimates $150 to $250 per sponsored video. The median is 433 views, below the floor for the standard rate. The CPM is $20 to $35. As a company channel, sponsorship terms are unconfirmed.

What does OpenMetadata post about on YouTube?

The channel posts monthly community meetings, Ask the Experts interviews, release overviews and short explainers about data discovery, lineage, quality, governance and AI context for data teams.

How do I contact OpenMetadata for a brand deal?

Contact details unlock on Starbooked for $0.80. No email was listed, though a website and Slack community are linked. Creators who are boosted on Starbooked can be booked directly through the platform.

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