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Paradox Institute (@paradoxinstitute), a US-based nonprofit, makes animated and interview-style videos on the biology of sex development for students, parents and educators. With about 10,900 subscribers and median views near 1,600, it posts roughly 11 videos a year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Paradox

Reach a small, engaged science-education audience on sex biology topics

  • Median views of about 1,600 across the last 30 videos, with a p90 near 12,000
  • Engagement rate of 8.4 percent, with likes at 6.0 percent of views
  • Eleven uploads in the past 365 days, all long-form or animated explainers
Best fornonprofit and educational campaignspublishers promoting books or courses
Watch forContent is politically contested and the audience is narrow; screen fit before booking.

Brand fit report

Content

Topics, IAB taxonomy
Health45%
Science35%
Education20%
Formats
animated explainers, long-form interviews, short debunking clips
Tone
educational, earnest
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
1 to 8 minutes for explainers, 45 to 70 minutes for interviews

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment45/100
Positive share of 50 comments
Engagement8.4%
Likes and comments per view on recent videos
Audience asks aboutWhether sex is binary in humansHow sex is determined during developmentWhat the research says on sex differences in sports
Age
20%18-24
30%25-34
25%35-44
25%45+
Gender
50%women
50%men
Countries
🇺🇸 United States70%
🇬🇧 United Kingdom10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
books (own publications)
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; a video description promotes the channel's own book, The Sex Development Handbook, linked to Amazon.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Videos such as "Exposing the Mutilation of Children | Interviews | Eithan Haim" and "Academics Defend FGM in a New Paper | Paradox Proofs" address politically contested topics in gender and medicine.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube11k1.6k0

Benchmark score: 21 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers19 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 136 days ago.

We are a non-profit restoring biological reality in science education through bold, visual media. We teach students, parents, educators, and policymakers about the biological and psychological differences between males and females and why these differences are important for ourselves as individuals and society. Visit our website at https://www.theparadoxinstitute.org. Founded in 2020 by Zachary Elliott (X: @zaelefty). Our non-profit was established in 2025 by Cynthia Breheny (X: @PTElephant) and Zachary Elliott (X: @zaelefty).
Paradox Institute's own profile description on YouTube

Are you Paradox Institute? Claim or remove this profile.

About Paradox Institute

Paradox Institute is a US nonprofit channel that produces animated explainers, debunking clips and long-form interviews on the biology of sex development and sex differences. Its videos are presented in English and are built around cited sources, with transcripts and links often given in descriptions. The channel publishes irregularly, about 11 videos in the past year, and median views sit near 1,600 per video. The channel's own website lists its educational resources, including interactive charts and print publications.

Based on titles and descriptions, the audience appears to be students, parents, educators and people following the policy debate on gender, though these are estimates rather than platform data. Viewers are predominantly in the United States. The channel's own publication is promoted in its descriptions.

For sponsored integrations, the channel's median views imply a rate of $150 to $250 per video, which is about $20 to $35 CPM, compared with the $10 to $30 CPM typical of paid ads. Brands in science education or nonprofit causes should book it.

Written from Paradox Institute's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Paradox Institute can edit or remove this page at any time.

Questions about Paradox

How much does Paradox Institute charge for a sponsored video?

Based on a median of about 1,600 views, an estimated sponsored integration costs $150 to $250 per video. That works out to a CPM of $20 to $35, which is higher than typical paid-ad CPMs of $10 to $30. Final pricing depends on format and scope.

What does Paradox Institute post about on YouTube?

The channel posts animated explainers and debunking clips on sex biology and development, plus long-form interviews with researchers, clinicians and advocates. Its descriptions usually link sources and transcripts. Recent topics include whether sex is binary and how sex is determined in the skeleton.

How do I contact Paradox Institute for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so you can send an inquiry directly from the profile once details are unlocked.

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