Starbooked

Pen and Sword (@penandsword), a publisher based in South Yorkshire, England, makes military, aviation, maritime and local history books, author interviews and short book promos. The channel has about 1,430 subscribers, a median of 82 views per video and uploads roughly once a month. Sponsored integrations run about $150 to $250 per video.

Why brands book Pen

Reach history readers through a UK military publisher's author interviews

  • Median of 82 views per video across the last 30 uploads
  • About 1,430 subscribers, with the audience mostly in the UK and United States
  • Roughly 7 uploads in the last 365 days, with a steady stream of author content
Best forbook launcheshistory and education brandsmuseum or heritage partnerships
Watch forViews are low and the channel is a publisher's promotional channel, so reach is small.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature60%
Military and War History30%
Education10%
Formats
author interview, book promo clip, radio or media appearance
Tone
informative, understated
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
1 to 6 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 50 comments
Engagement2.2%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy the featured bookbackground of the author and the subjecthow the book was researched and published
Age
10%18-24
15%25-34
20%35-44
55%45+
Gender
35%women
65%men
Countries
🇬🇧 United Kingdom60%
🇺🇸 United States20%
🇦🇺 Australia8%
🇨🇦 Canada6%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
books, military history DVDs
Affiliate links
Yes

Video descriptions link directly to the publisher's own book pages and a buff.ly link, with no sponsorship disclosures found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Family friendly
Content covers wartime history and crimes of the twentieth century, such as the descriptions for Twentieth Century Cop, but is presented in a publisher's educational format.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.4k821
X–––

Benchmark score: 8 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers7 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 61 days ago.

Pen and Sword Books publish one of the largest ranges of military books in the country. Our imprints include Military, Aviation, Maritime, Local, Battleground, Family History, Remember When, Discovery and more! We also publish DVDs covering a great span of history from ancient to the world wars and beyond, there is something for people of all historical interests. We have also teamed up with BHTV to deliver a vast range of military DVD's with many new and existing titles constantly in the pipeline. Based in South Yorkshire, England, we have representatives in America, Australia, Canada an
Pen and Sword's own profile description on YouTube

Are you Pen and Sword? Claim or remove this profile.

About Pen and Sword

Pen and Sword is the YouTube channel of a South Yorkshire publisher of military, aviation, maritime and local history books. The channel posts short author interviews, book promotional clips and occasional radio or media appearances, typically between one and six minutes long, with a few longer interviews.

Estimates suggest the audience is older, mostly male and concentrated in the United Kingdom, with smaller shares in the United States, Australia and Canada. Viewers are typically history readers looking for new titles and author backgrounds.

The channel has about 1,430 subscribers and a median of 82 views per video. Sponsored integrations would cost roughly $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 views compared with the $10 typical for paid ads. Book publishers, history brands and heritage organizations should consider booking it.

Written from Pen and Sword's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Pen and Sword can edit or remove this page at any time.

Questions about Pen

How much does Pen and Sword charge for a sponsored video?

Based on a median of 82 views and long-form pricing, Pen and Sword's sponsored integrations would be roughly $150 to $250 per video. That is the minimum band, and the rate depends on the brief and deliverables. Contact details unlock on Starbooked for $0.80.

What does Pen and Sword post about on YouTube?

Pen and Sword posts short author interviews, book promotional clips and some radio or media appearances. Topics center on military, aviation, maritime and local history, with a few discussions of history-related fiction and nonfiction.

How do I contact Pen and Sword for a brand deal?

Use the contact details that unlock on Starbooked for $0.80 to reach the channel. Pen and Sword is not currently listed as a boosted creator, so Starbooked cannot handle the booking directly.

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