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Penitencia

Podcast · penitencia.com · MX · ES
Hosted by Saskia Niño de Rivera

Penitencia is a Spanish-language true crime and prison podcast hosted by Saskia Niño de Rivera, a criminologist, with Sobrevivientes as a companion show. It features interviews recorded inside Mexico's prison system on crime, organized crime, drug trafficking and reintegration. It has 450 episodes, released almost daily, typically about 67 minutes long. Estimated downloads per episode are 5,000 to 25,000, with a rate of $90 to $625 per episode.

Why brands sponsor Penitencia

Daily Spanish true crime from inside Mexico's prisons, with a loyal listener base

  • Recorded inside Mexico's penitentiary system, with first-person accounts from people deprived of liberty
  • Apple Podcasts rating of 4.8 from 319 ratings, with 296 five-star reviews
  • Near-daily releases of roughly an hour, plus a companion show, Sobrevivientes, on trauma and recovery
Best forlegal and security serviceseducation and reintegration programsmental health and recovery brands
Watch forDark, violent subject matter. Sponsors need brand-safety comfort with graphic crime content.

Brand fit report

Content

Topics, IAB taxonomy
True Crime70%
Society & Culture20%
Health & Fitness5%
Law & Government5%
Formats
interview, narrative, solo monologue
Tone
candid, serious
Language
Spanish
Production
Clean, edited audio
Typical length
60 to 85 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: 319 Apple ratings, a show under three years old (one band up), daily cadence, Podcast Index popularity 9 and a mid-length format.
Audience asks abouthow did the crime happenhow do prisoners survive insidewhat is the path to reintegration after violence
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
40%women
60%men
Countries
🇲🇽 Mexico80%
🇺🇸 United States8%
🇪🇸 Spain4%
LanguagesSpanish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The website links a store (TIENDA) and social follow buttons, but no sponsor mention appears in the recent episode titles or the description.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultmedium
Drugshigh
Violencehigh
Politicsmedium

Titles reference homicide, drug sales, sicario activity and trafficking, and the feed carries an explicit flag.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 36 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 1 days.

Saskia Niño de Rivera, criminóloga y conductora de los podcasts Penitencia y Sobrevivientes. Dos podcasts. Una misión: entender la violencia para reconstruir el tejido social. Porque una sociedad que comprende sus heridas es más capaz de imaginar un futuro distinto. Penitencia se graba dentro del sistema penitenciario de México. Entrevistas sin filtros sobre crímenes reales, crimen organizado,…
Penitencia's own show description from the podcast feed

Do you make Penitencia? Claim or remove this page.

About Penitencia

Penitencia is a Spanish-language podcast about crime, organized crime, drug trafficking and criminal justice in Mexico. Its host, Saskia Niño de Rivera, is a criminologist, and the website describes the show as an effort to give voice to people deprived of liberty in several Mexican prisons. Her companion show, Sobrevivientes, covers kidnapping, disappearance, addiction and trafficking through survivors' own accounts.

The feed lists 450 episodes with a release roughly every day, and the median episode runs about 67 minutes. Apple Podcasts shows 319 ratings with an average of 4.8. Listener figures are not published. Based on the rating count and cadence, we estimate 5,000 to 25,000 downloads per episode, and the audience is likely concentrated in Mexico with a smaller share in the United States and Spain.

No sponsors appear in the feed or on the website. At an estimated audience, a host-read mid-roll would cost roughly $90 to $625 per episode, which suits brands in legal services, education, reintegration or recovery programs that are comfortable with dark content.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Penitencia can edit or remove this page at any time.

Questions about Penitencia

How much does Penitencia charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at $90 to $625 per episode. Final pricing depends on the show's own terms and the placement and format booked.

What is Penitencia about?

Penitencia is a Spanish-language podcast hosted by criminologist Saskia Niño de Rivera. It features interviews inside Mexico's prisons about real crimes, organized crime, drug trafficking and criminal justice.

How do I contact Penitencia about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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