Starbooked

People Who Read People: A Behavior and Psychology Podcast

Hosted by Zachary Elwood

People Who Read People, hosted by Zachary Elwood, covers human behavior and psychology through interviews with law enforcement, researchers, and other experts. The show has 222 episodes, released roughly every 8.7 days, with a median length of about 60 minutes. Estimated downloads are 5,000 to 25,000 per episode, implying a sponsorship rate of about $120 to $630 per host-read mid-roll ad.

Why brands sponsor People Who Read People: A Behavior and Psychology Podcast

Engaged, long-running psychology audience with 339 Apple ratings and a 4.0 average

  • 222 episodes since 2018 with a consistent release schedule of roughly every nine days
  • Apple Podcasts rating of 4.0 from 339 ratings, with 223 of them at five stars
  • Audience drawn to self-improvement, communication, and understanding people at work and in relationships
Best forbooks and self-improvement productsprofessional training and coursescommunication and productivity tools
Watch forAudience size is estimated from ratings, and episodes run long, so ad placement needs planning.

Brand fit report

Content

Topics, IAB taxonomy
Science35%
Health & Fitness15%
Careers15%
Politics15%
Society20%
Formats
interview, expert panel, narrative
Tone
analytical, conversational
Language
English
Production
Clean, edited audio
Typical length
45 to 65 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 55%: 339 Apple ratings (band 200 to 1,000 ratings, 5,000 to 25,000 downloads) with a high Podcast Index popularity score, a steady cadence, and no sponsors seen.
Audience asks aboutHow to read body language and detect liesHow interrogation and deception detection really workWhether behavior experts' methods are scientifically valid
Age
15%18-24
30%25-34
28%35-44
27%45+
Gender
40%women
60%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom15%
🇨🇦 Canada10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description points to the show's own website and the host's book series.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugsmedium
Violencelow
Politicsmedium

Family friendly
Episode titles cover gambling strategies and interrogation techniques, and one covers political psy-op topics, but none show explicit content flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 78 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks21 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 9 days.

This show will help you understand human behavior and psychology so you can better navigate your personal and professional life and better connect with people. The host Zachary Elwood, known for his Reading Poker Tells trilogy of books, talks with a wide range of guests who have unique real-world insights, including: law enforcement professionals, behavior and psychology researchers, sports…
People Who Read People: A Behavior and Psychology Podcast's own show description from the podcast feed

Do you make People Who Read People: A Behavior and Psychology Podcast? Claim or remove this page.

About People Who Read People: A Behavior and Psychology Podcast

People Who Read People is a behavior and psychology podcast hosted by Zachary Elwood, author of the Reading Poker Tells trilogy, according to the show's feed and the website bleav.com. Each episode features guests such as law enforcement professionals, researchers, visa officers, and mental health experts discussing how to understand human behavior, detect deception, and connect with others. The show has 222 episodes, releases roughly every 8.7 days, and runs about an hour per episode.

Apple Podcasts lists 339 ratings with a 4.0 average, 223 of them five stars. The audience is an estimate, not a measured figure: based on the rating count and the show's age, downloads are estimated at 5,000 to 25,000 per episode. The feed shows no sponsors, so the show is likely a good fit for brands seeking an engaged listener base interested in psychology and communication.

At an estimated 5,000 to 25,000 downloads, a host-read mid-roll ad would be priced at about $120 to $630 per episode, using the platform's rate of $18 to $25 per thousand downloads. Brands in books, professional development, and communication tools are the most natural fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. People Who Read People: A Behavior and Psychology Podcast can edit or remove this page at any time.

Questions about People Who Read People: A Behavior and Psychology Podcast

How much does People Who Read People charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at about $120 to $630 per episode, based on an estimated 5,000 to 25,000 downloads per episode at $18 to $25 per thousand. Actual rates are set by the show.

What is People Who Read People about?

The show covers human behavior and psychology, with interviews featuring law enforcement professionals, researchers, and mental health experts on reading people, detecting deception, and communicating better.

How do I contact People Who Read People about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.