Pocket Percussion
Pocket Percussion (@pocketpercussion) is an Australian drum channel run by Luke Herbert, a working drummer and educator on the NSW Central Coast. It has about 3,750 subscribers and a median of roughly 1,150 views per video, with about 46 uploads a year and mostly short clips. Sponsored integrations are estimated at $150 to $250 per video.
Central Coast drum educator with a shorts-driven audience reaching Beatles and groove fans
- Median of about 1,150 views per video across 273 uploads since 2018.
- Roughly 46 uploads in the last 365 days, with 7 in the last 90 days.
- Recent Every Beatles Beat exhibition and film clips drew up to 1,230 views each.
Brand fit report
Content
- Formats
- YouTube Shorts drum clips, studio session drum cams, live performance and event recaps
- Tone
- enthusiastic, instructional
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- drumsticks and drum merchandise
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos. The channel promotes its own products, such as the 'Dolly' pink drumsticks, rather than third-party brands.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is drum lessons, performance clips and music history, with no flagged titles in the recent 30 videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 46 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Luke Herbert | Recording at Damien Gerard Studios, West Gosf · 206 views
▶Every Beatles Beat at FunHaus Factory | September 2026 exhib · 496 views
▶✌️ One week to go 🥁Every Beatles Beat Exhibition #thebeatle · 978 viewsLast three uploads, latest 5 days ago.
Pocket Percussion Groove. Guidance. Growth. Learn drums. Find your groove. A drum and percussion community led by Luke Herbert, working drummer, session player and educator on the NSW Central Coast. With more than 20 years of teaching, Luke offers one-to-one drum lessons at MusicWorks Erina and works with the Central Coast Conservatorium of Music in local school band programs. Explore drum lessons, grooves, live performances and stories from the studio. Bring a song you love, build your time and feel, and learn to play it your way. Pocket Percussion also produced Every Beatles Beat, Luke's
About Pocket Percussion
Pocket Percussion is a drum and percussion channel run by Luke Herbert, a working drummer, session player and educator on the NSW Central Coast, according to his website. The channel posts mostly short vertical clips, typically under a minute, along with studio session drum cams, live performance recaps and tributes to drummers such as James Gadson and Rob Hirst. Upload pace is steady, with about 46 videos in the past year.
The audience is estimated to be mainly adult drum students and music fans, with most viewers likely in Australia. The channel has about 3,750 subscribers and a median of about 1,150 views per video. Its recent videos also promote the Every Beatles Beat project and the Dolly drumstick line.
Brands should expect a sponsored integration to cost $150 to $250 per video, based on shorts-heavy median views. That is roughly $20 to $35 per 1,000 views for long-form, or $4 to $8 per 1,000 for Shorts; compare this with paid ads at a typical $10 to $30 CPM. Drum retailers, instrument makers and music education brands are the best fit.
Written from Pocket Percussion's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Pocket Percussion can edit or remove this page at any time.
Questions about Pocket
How much does Luke Herbert charge for a sponsored video?
Based on the channel's median of about 1,150 views and a shorts-heavy catalog, a sponsored integration is estimated at $150 to $250 per video. Rates are estimates and can be discussed directly with the creator.
What does Luke Herbert post about on YouTube?
Luke Herbert's Pocket Percussion channel posts drum lessons, groove demonstrations, studio session clips, live performance recaps and tributes to drummers such as James Gadson and Rob Hirst. Most videos are short vertical clips under a minute long.
How do I contact Luke Herbert for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and the creator's own published email is pocketperc@gmail.com for lessons and collaborations.
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