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RATIONAL FUNK with Dave King

@rationalfunkwithdaveking · EN

Dave King (@rationalfunkwithdaveking), a drummer and composer known for The Bad Plus, runs RATIONAL FUNK, an instructional YouTube channel for musicians. The channel has about 23,400 subscribers and a median of roughly 12,500 views per video. Uploads have stopped since 2020. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book RATIONAL

Jazz drum education channel with a loyal, engaged musician audience

  • Median of about 12,500 views per video across 82 uploads
  • Episodes average 6 to 11 minutes, suited to focused learning
  • Engagement rate of about 4 percent, with a like rate of 3.6 percent
Best formusic education productsdrum equipment and accessoriesmusic practice apps
Watch forNo uploads since 2020, so the channel is dormant and reach may be lower than the archive suggests.

Brand fit report

Content

Topics, IAB taxonomy
Music Education70%
Music20%
Jazz10%
Formats
episodic lessons, interview and discussion segments, short trailers
Tone
thoughtful, playful
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
6 to 11 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement4.0%
Likes and comments per view on recent videos
Audience asks abouthow to practice rudiments and memorizationhow to develop a single-stroke rollhow to approach odd time signatures
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
25%women
75%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode 'For George Floyd' (2020) addresses a social justice topic in a tribute format, with no harmful content flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube23k12k0
X–––
Instagram–––

Benchmark score: 55 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform5 / 20

Recent videos

Last three uploads, latest 1162 days ago.

RATIONAL FUNK is a complete instructional program for musicians of all skill levels, with tips, techniques and career advice from acclaimed drum professional Dave King (The Bad Plus). *** DAVE KING IS AVAILABLE FOR ACTUAL 1:1 DRUM LESSONS VIA SKYPE THROUGH FALL 2020 — REGISTER AT WWW.DRUMS.STUDY *** http://rationalfunk.tv http://daveking.net http://thebadplus.com http://LightsCameronJackson.com Follow on Twitter: https://twitter.com/rationalfunk Follow on Instagram: https://www.instagram.com/rationalfunk Hit SUBSCRIBE to hear about new episodes.
RATIONAL FUNK with Dave King's own profile description on YouTube

Are you RATIONAL FUNK with Dave King? Claim or remove this profile.

About RATIONAL FUNK with Dave King

RATIONAL FUNK is a drum instruction channel run by Dave King, a drummer and composer known for his work with The Bad Plus. The channel posts episodic lessons on rudiments, memorization, odd time signatures, and jazz drumming, usually running 6 to 11 minutes. Most episodes date from 2016 to 2020, and the channel has not published since 2020.

The channel has about 23,400 subscribers and a median of roughly 12,500 views per video. Its audience is likely made up of intermediate and advanced drummers and jazz-oriented musicians, mostly in the United States, though these figures are estimates only. Engagement is strong for a niche instructional channel.

Sponsored work is not visible in the archive. Based on the rate rule for long-form content, a sponsored video would be estimated at $150 to $250, which is a CPM of $20 to $35 per 1,000 views, compared with $10 to $30 for paid ads. Brands selling drum gear, practice tools, or music education products should consider it.

Written from RATIONAL FUNK with Dave King's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. RATIONAL FUNK with Dave King can edit or remove this page at any time.

Questions about RATIONAL

How much does Dave King charge for a sponsored video?

Based on the channel's median views, a sponsored integration is estimated at $150 to $250 per video. That works out to a CPM of $20 to $35 per 1,000 views, which is higher than typical paid ad CPMs of $10 to $30. Final rates depend on the scope of the integration.

What does Dave King post about on YouTube?

RATIONAL FUNK covers drum instruction, including rudiments, memorization, odd time signatures, jazz technique, and career advice. Episodes are usually 6 to 11 minutes long. The channel has not posted new episodes since 2020, so the archive is the main content.

How do I contact Dave King for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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