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손에 잡히는 경제 is an MBC Standard FM business show hosted by 이진우 and 박정호, covering Korean and global economy, markets and current affairs. It has about 1,000 episodes and updates almost daily, with typical episodes of about 48 minutes. Estimated downloads are 20,000 to 80,000 per episode, implying a rate of about $360 to $2,000 per mid-roll read.

Why brands sponsor 손에 잡히는 경제

Daily Korean business news from MBC with a long, established audience

  • About 1,000 episodes with near-daily updates across weekday and late-night slots.
  • Broadcaster-backed MBC Standard FM show with a 4.4 average Apple rating from 242 ratings.
  • Mid-length episodes around 48 minutes suit host-read mid-roll placements.
Best forfinancial services and investment productsconsumer electronics and fintech apps
Watch forDownload estimates are inferred from ratings and broadcaster context, not published figures; confirm before booking.

Brand fit report

Content

Topics, IAB taxonomy
Business and Finance70%
News and Politics20%
Technology and Computing5%
Health and Fitness5%
Formats
interview, co-hosted banter, news roundup
Tone
analytical, conversational
Language
Korean
Production
Clean, edited audio
Typical length
24 to 49 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 50%: 242 Apple ratings points to the 200 to 1,000 band, shifted up for a daily-updating broadcaster show with 1,000 episodes and 4.4 average rating and broadcaster backing, with 4 to 5 star ratings dominating.
Audience asks aboutWhat is driving the Korean stock market right now?How will exchange rates and interest rates affect household finances?Which industries and companies are likely to benefit from AI and semiconductors?
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
40%women
60%men
Countries
🇰🇷 South Korea95%
🇺🇸 United States2%
🇯🇵 Japan1%
LanguagesKorean 100%

Commercial

10%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

One episode title in the last 20 reads 협찬인가 - 위험한 치과 (꿀잼), which suggests a sponsorship-related topic, but no sponsor is named in the feed and no funding links are listed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent titles are economic and policy news; a political angle appears in titles such as 시진핑 위기론 and 농지법 위반, while the feed is not flagged explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 35 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 0 days.

MBC 표준 FM [이진우의 손에 잡히는 경제]평일 오전 8시 30분~9시, [박정호의 손경제 플러스]매일 오후 10시 5분~11시
손에 잡히는 경제's own show description from the podcast feed

Do you make 손에 잡히는 경제? Claim or remove this page.

About 손에 잡히는 경제

손에 잡히는 경제 is a Korean business podcast produced by MBC and distributed through iMBC, hosted by 이진우 and 박정호 according to the feed and the show's website. It covers the Korean and global economy, markets, corporate news and policy, with weekday morning and late-evening editions that the feed lists at roughly 1,000 episodes. The show's website and feed present it as a standard FM program, and the Apple Podcasts listing reports 242 ratings with a 4.4 average.

Episodes typically run about 48 minutes for the evening Plus edition and about 24 minutes for the daily news edition, and the feed updates almost every day. Listeners are estimated, not measured, to number 20,000 to 80,000 per episode, based on the ratings signal and broadcaster context, and are likely to be Korean-speaking investors and professionals. The feed shows little visible sponsorship. Estimated rates are about $360 to $2,000 per host-read mid-roll, which suits financial and fintech brands seeking a Korean business audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. 손에 잡히는 경제 can edit or remove this page at any time.

Questions about 손에 잡히는 경제

How much does 손에 잡히는 경제 charge for a podcast sponsorship?

Estimated rates are about $360 to $2,000 per host-read mid-roll, based on an estimated 20,000 to 80,000 downloads per episode at $18 to $25 per 1,000. Exact pricing depends on the slot and must be confirmed with the show.

What is 손에 잡히는 경제 about?

손에 잡히는 경제 is an MBC Standard FM podcast covering the Korean and global economy, markets, corporate news and policy. It is hosted by 이진우 and 박정호 and updates almost daily.

How do I contact 손에 잡히는 경제 about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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