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World Business Report, published by BBC World Service, covers the latest business and finance news from around the world. The show has 47 episodes in its feed and publishes almost daily, with a median length of about 17 minutes. Estimated downloads are 50,000 to 80,000 per episode (estimate), with an indicative rate of $900 to $2,000 per host-read mid-roll ad, though sponsorship of a BBC programme is unlikely to be available.

Why brands sponsor World Business Report

Daily global business news from the BBC, heard by a large international audience

  • Publishes almost daily, with 47 episodes in the feed and about 1,462 episodes in total on Apple Podcasts.
  • Apple Podcasts shows 258 ratings averaging 4.3 stars, with most ratings at five stars.
  • Covers markets, trade, inflation and corporate deals for an international business audience.
Best forfinancial services brand awarenessbusiness software or B2B campaigns
Watch forBBC editorial independence rules likely restrict commercial host-reads, so direct sponsorship may not be available.

Brand fit report

Content

Topics, IAB taxonomy
Business News60%
Politics20%
Technology12%
Travel8%
Formats
news bulletin, field report, interview
Tone
informative, neutral
Language
English
Production
Studio production
Typical length
9 to 27 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode50k–80k
Estimated, confidence 45%: Apple Podcasts ratings_count of 258 (band 200 to 1,000 shifted up to 1,000 to 5,000 per the show's age and daily cadence, at 20,000 to 80,000), supported by the BBC brand, daily cadence and high production.
Audience asks abouthow interest rates and inflation affect marketswhat recent corporate deals meanhow geopolitical events affect fuel and trade
Age
12%18-24
25%25-34
25%35-44
38%45+
Gender
40%women
60%men
Countries
🇬🇧 United Kingdom25%
🇺🇸 United States20%
🇮🇳 India10%
Other45%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Family friendly
Recent titles cover military conflicts and missile attacks, which is factual news reporting rather than sensationalised content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 35 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 0 days.

The latest business and finance news from around the world, on the BBC.
World Business Report's own show description from the podcast feed

Do you make World Business Report? Claim or remove this page.

About World Business Report

World Business Report is a daily business and finance news podcast from BBC World Service, sourced from the show's RSS feed and website. Each episode covers the latest global business stories, including markets, inflation, trade and corporate deals. The feed holds 47 episodes, with a median length of about 17 minutes and near-daily updates.

Apple Podcasts lists 258 ratings averaging 4.3 stars, with 1,462 episodes in total. Listener figures are estimates: we estimate 50,000 to 80,000 downloads per episode based on the rating count and daily cadence, and the audience is likely spread across the UK, US and other English-speaking markets.

No sponsors appear in the feed. Sponsorship rates are not published, and a BBC programme is unlikely to accept host-read advertising, so brands should contact the BBC directly. Financial services and B2B brands are the likeliest fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. World Business Report can edit or remove this page at any time.

Questions about World Business Report

How much does World Business Report charge for a podcast sponsorship?

No published rate exists. Using the estimated audience and the standard host-read formula, the implied range is about $900 to $2,000 per mid-roll, but BBC editorial rules may prevent sponsorship.

What is World Business Report about?

World Business Report is a daily BBC World Service podcast covering global business and finance news, including markets, inflation, trade and corporate deals.

How do I contact World Business Report about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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