Starbooked

不明白播客

Podcast · bumingbai.net · ZH
Hosted by 袁莉

不明白播客 is a Chinese-language news and politics talk show hosted by Yuan Li, a former New York Times and Wall Street Journal journalist, with several co-hosts. It covers current affairs in China, interviews with writers and scholars, and listener letters. The show has 250 episodes, releases weekly, and typical episodes run about 62 minutes. Estimated downloads per episode are 5,000 to 25,000, with a rate of $90 to $625 per episode.

Why brands sponsor 不明白播客

Long-form Chinese-language China analysis from veteran journalists, with a loyal weekly audience

  • Weekly episodes of about an hour, with a back catalogue of 250 episodes
  • Apple Podcasts rating of 4.7 from 1,116 ratings
  • Interviews with journalists, scholars and former insiders
Best forBrands targeting Chinese-speaking professionalsFinancial and education services aimed at diaspora audiences
Watch forPolitically sensitive content; brands should review episode topics before booking.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics85%
Society10%
Books and Literature5%
Formats
interview, co-hosted discussion, listener letters
Tone
serious, candid
Language
Chinese
Production
Clean, edited audio
Typical length
55 to 65 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple ratings count of 1,116 places the show in the 200 to 1,000 band (shifted by the 1,000 to 5,000 signal), with a 250-episode back catalogue, weekly cadence, Acast hosting and top Podcast Index popularity.
Audience asks aboutWhat is really happening in China's economy?How do ordinary Chinese people experience censorship?What happened to former officials and critics?
Age
10%18-24
30%25-34
30%35-44
30%45+
Gender
40%women
60%men
Countries
🇺🇸 United States30%
China25%
Hong Kong10%
Taiwan10%
Other25%
LanguagesChinese 95%English 5%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The website donation page and a 501(c)(3) status notice indicate donation funding, with no sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Episodes cover Xinjiang, censorship and political figures such as Guo Wengui and Ren Zhiqiang, which places the show in the high political bucket.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

当下中国最有趣的谈话都是在私下进行的。《不明白播客》希望把有趣的谈话分享给世界各地的中文听众,在这个黑暗、混乱的时代发出一点光亮和温度。这个播客是几位专业新闻记者联合发起的个人项目,不代表我们供职的机构。取名不明白是因为在这个魔幻的国度有太多不符合常理值得探究的事情。我们希望每周能就一个话题进行深入、不设限制的讨论。欢迎收听、订阅和分享。 Hosted on Acast. See acast.com/privacy for more information.
不明白播客's own show description from the podcast feed

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About 不明白播客

不明白播客 is a Chinese-language podcast hosted by Yuan Li, who the show's website describes as a former New York Times Asia technology columnist and earlier a Wall Street Journal reporter and China editor. The show covers current affairs in China through interviews and co-hosted discussion, and includes a listener letters segment. Source: the show website.

The feed lists 250 episodes on a weekly cadence, with typical episodes running about 62 minutes. The show holds a 4.7 average rating from 1,116 ratings on Apple Podcasts. Audience figures are estimates only: the show probably reaches roughly 5,000 to 25,000 downloads per episode, mostly Chinese-speaking listeners in the United States, mainland China, Hong Kong and Taiwan. Source: Apple Podcasts and the feed.

The show has no sponsors in the feed and relies on donations, with a 501(c)(3) status noted on its website. An estimated sponsorship costs about $90 to $625 per episode, which suits brands targeting professional Chinese-speaking audiences. Source: Starbooked rate estimate.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. 不明白播客 can edit or remove this page at any time.

Questions about 不明白播客

How much does 不明白播客 charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll ad is estimated at $90 to $625 per episode. Rates depend on the final audience estimate and the placement.

What is 不明白播客 about?

不明白播客 is a Chinese-language podcast about current affairs in China, featuring interviews with journalists, scholars and writers, plus co-hosted discussion and listener letters.

How do I contact 不明白播客 about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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