Starbooked

The China Show

Hosted by Winston, Matt

The China Show, hosted by Winston and Matt, covers news, society, entertainment and politics in China from a foreign-resident perspective. The weekly show has 335 episodes, released Fridays, with a median length of about 127 minutes. Estimated downloads are 5,000 to 25,000 per episode. The estimated rate is $90 to $625 per episode, based on a host-read mid-roll.

Why brands sponsor The China Show

Weekly China news show with a loyal Apple Podcasts rating base of 286 reviews

  • 335 weekly episodes, released every Friday, with a 4.8 Apple rating average from 286 ratings.
  • Hosts have lived in China for over a decade and cover news, society and politics from that perspective.
  • Estimated 5,000 to 25,000 downloads per episode, with an audience skewing toward 25 to 44 year olds.
Best fortravel and luggage brandsChina-focused business servicesawareness campaigns for education or language products
Watch forPolitical tone is high and titles are sensational; check brand safety fit before booking.

Brand fit report

Content

Topics, IAB taxonomy
News45%
Society & Culture30%
Politics15%
Travel10%
Formats
co-hosted commentary, news roundup, viral story reaction
Tone
opinionated, irreverent
Language
English
Production
Clean, edited audio
Typical length
95 to 150 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple ratings_count of 286 falls in the 200 to 1,000 band, with 335 episodes, a mid-length weekly cadence, a Podcast Index popularity of 9, and a 2019 start.
Audience asks aboutWhat is really happening in China right now?How are ordinary Chinese people responding to current events?What does China's government do behind the scenes?
Age
15%18-24
35%25-34
28%35-44
22%45+
Gender
35%women
65%men
Countries
🇺🇸 United States60%
🇨🇦 Canada10%
🇬🇧 United Kingdom8%
🇦🇺 Australia7%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

Funding is via Patreon and a YouTube membership, as listed in the show description.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Titles such as 'Secret Chinese Gestapo UNLEASHED on Americans' and 'CCP Says Don't Use Condoms With Chinese Women' show heavy political framing and sensational headlines.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 86 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

A no nonsense (well... sometimes a lot of nonsense) look at what's happening in China, from viral stories on the ground, to entertainment, to politics and more. Winston and Matt spent over a decade in China, narrowly escaping persecution from the oppressive Chinese government, and are here every single Friday to tell you what is going on in the country. This is the only place you need to be,…
The China Show's own show description from the podcast feed

Do you make The China Show? Claim or remove this page.

About The China Show

The China Show is a weekly podcast hosted by Winston and Matt that covers news, society, entertainment and politics in China. The show, listed on Art19, has released 335 episodes, usually on Fridays, with a median length of about 127 minutes. The hosts describe having spent over a decade in China. The show's Apple Podcasts page lists 4.8 stars from 286 ratings.

The show's audience is estimated, not published. Based on the Apple ratings count and the show's cadence, we estimate 5,000 to 25,000 downloads per episode, mostly English-speaking listeners in the United States. No sponsors appear in the feed; the show is funded through Patreon and a YouTube membership.

The show suits travel brands, China-focused business services and education products looking for an engaged English-language audience. A host-read mid-roll is estimated at $90 to $625 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The China Show can edit or remove this page at any time.

Questions about The China Show

How much does The China Show charge for a podcast sponsorship?

Estimated host-read mid-roll rates run about $90 to $625 per episode, based on estimated downloads of 5,000 to 25,000 per episode. Exact rates depend on the booking terms.

What is The China Show about?

The China Show is a weekly podcast about news, society, entertainment and politics in China, hosted by Winston and Matt, who have lived in China for over a decade.

How do I contact The China Show about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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