Popcast
Popcast is The New York Times's weekly pop culture chat show, hosted by critic Jon Caramanica and reporter Joe Coscarelli. It covers pop music through artist interviews and analysis. The feed lists 571 episodes on a seven-day cadence, with a median length of about 69 minutes. Estimated downloads are 20,000 to 80,000 per episode, implying a host-read mid-roll rate of about $360 to $2,000 per episode.
Weekly pop music interviews from The New York Times with a 1,500-rating Apple audience
- Episodes run about 69 minutes on a steady seven-day cadence across 571 episodes.
- Apple Podcasts shows 1,538 ratings with a 3.4 average, indicating a sizable engaged audience.
- Guests include major current artists such as Karol G, Miranda Lambert and Olivia Rodrigo.
Brand fit report
Content
- Formats
- interview, co-hosted banter, listener Q&A
- Tone
- analytical, conversational
- Language
- English
- Production
- Studio production
- Typical length
- 60 to 75 minutes
Audience
Commercial
- Brands seen
- The New York Times
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the description promotes only The New York Times subscriptions and apps.
Suitability GARM Brand Safety Floor + Suitability
The episode 'M.I.A. on MAGA, the Kid Cudi Tour & Bipartisan Cancellation' and 'Stavros Halkias Was Forced to Get Political' indicate political discussion, and the feed is not flagged explicit but covers adult pop artists.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.nytimes.com/column/popcast-pop-music-podcast |
| Apple Podcasts | podcasts.apple.com/podcast/id120315823 |
| RSS feed | feeds.simplecast.com/W1rB_kgL |
Benchmark score: 95 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Why Zara Larsson Refuses to Censor Herself – or Dim Her Joy | 2026-10-16 | 1 h 7 min |
| Karol G on Bringing Latin Culture to the World’s Biggest Stages | 2026-10-09 | 1 h 2 min |
| Miranda Lambert on Mentoring Ella Langley, Reconciling with Kacey Musg | 2026-10-02 | 1 h 11 min |
| Jeff Probst Tells All About ‘Survivor’: ‘I Have Nothing to Hide’ | 2026-09-24 | 1 h 19 min |
| Audrey Hobert on ‘Sue Me’ Success, Gracie Abrams, Malcolm Todd & Her N | 2026-09-18 | 1 h 6 min |
| Kai Cenat on Quitting Streaming at His Peak to Start a Fashion Brand | 2026-09-11 | 1 h 13 min |
Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.
The New York Times’s weekly pop culture chat show, with interviews and analysis from the critic Jon Caramanica and the reporter Joe Coscarelli. Subscribe today at nytimes.com/podcasts or on Apple Podcasts, Spotify and Amazon Music. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles,…
About Popcast
Popcast is The New York Times's weekly pop culture chat show, hosted by critic Jon Caramanica and reporter Joe Coscarelli, according to the feed and the show's New York Times page. Each episode combines artist interviews with critical analysis of current pop music. The feed lists 571 episodes on a seven-day cadence, with a median episode length of about 69 minutes.
Apple Podcasts shows 1,538 ratings with a 3.4 average. The audience is estimated at 20,000 to 80,000 downloads per episode, based on the Apple ratings band and the show's backing. No sponsor mentions appear in the feed, which promotes only The New York Times subscriptions.
At an estimated $360 to $2,000 per host-read mid-roll, the show suits music streaming, fashion and beauty brands, and album promotions seeking a pop-literate audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Popcast can edit or remove this page at any time.
Questions about Popcast
How much does Popcast charge for a podcast sponsorship?
Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll would fall in a range of roughly $360 to $2,000 per episode. Exact pricing depends on the placement and terms agreed with the show.
What is Popcast about?
Popcast is The New York Times's weekly pop culture show, featuring interviews and analysis of pop music from critics Jon Caramanica and Joe Coscarelli. Episodes typically run about 69 minutes.
How do I contact Popcast about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Sponsorship terms should be confirmed directly with the show.
Similar creators
Podcast and other creators in pop music, ranked by score.
| Creator | Niches | Est. downloads | Median views | Rate | Score |
|---|---|---|---|---|---|
One Songpodcast | music commentarymusic interviews | 50k | – | $360–2000 | 100 |
Switched on Poppodcast | music commentarypop music | 50k | – | $360–2000 | 100 |
| musicmusic interviews | 50k | – | $360–2000 | 100 | |
| musicpop culture | 50k | – | $360–2000 | 91 | |
Bandsplainpodcast | musicmusic criticism | 50k | – | $360–2000 | 89 |
| music interviewsrock | 5k | – | $40–200 | 83 |