Starbooked

Probably Riding

@probablyriding · EN

Marcus, handle @probablyriding, is a cycling creator based in South Korea who posts English-language bike vlogs, POV rides and gear reviews. The channel has about 44,400 subscribers and a median of roughly 12,000 views per video, uploading around 50 videos a year. Sponsored integrations run about $150 to $1,500 per video.

Why brands book Probably

Cycling camera and gear reviews reaching a 12,000-view median audience

  • Median of about 12,000 views per video across 158 uploads
  • Shorts make up about 48 percent of the catalog, with a 2.97 percent engagement rate
  • Recent Insta360 integrations drew 34,935 and 33,077 views respectively
Best foraction camera and cycling accessory launchesurban mobility and bike gear campaigns
Watch forSponsorship share is about 28 percent, and audience size is modest relative to the subscriber count.

Brand fit report

Content

Topics, IAB taxonomy
Vehicles45%
Travel25%
Sports20%
Photography10%
Formats
long-form vlog, POV ride video, short-form clip, gear review
Tone
reflective, calm
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 45 minutes for long-form, under 60 seconds for Shorts

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement3.0%
Likes and comments per view on recent videos
Audience asks aboutwhich camera or gear to buy for cyclinghow cycling infrastructure works in Seoul and Copenhagenhow to ride safely in traffic
Age
15%18-24
40%25-34
30%35-44
15%45+
Gender
35%women
65%men
Countries
🇺🇸 United States25%
🇬🇧 United Kingdom20%
🇰🇷 South Korea15%
🇨🇦 Canada8%
LanguagesEnglish 100%

Commercial

28%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
Insta360
Categories promoted
action cameras, cycling cameras, compact cameras
Affiliate links
Yes

'Replace your car with THIS - Insta360 Go Ultra' carries an Insta360 affiliate link and a promo code, and 'GO Ultra VS X6 | Which Is For You?' features the same affiliate offer.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content; titles and descriptions are about cycling, travel and gear.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube44k12k18

Benchmark score: 61 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers34 / 50
Activity Uploads in the last 90 days18 / 30
Reach Followers on the main platform9 / 20

Recent videos

Last three uploads, latest today.

Hello. I’m probably riding my bike. This is where I share cycling adventures, everyday rides, gear thoughts, and life in South Korea. From quiet solo rides to coffee stops, family moments, and everything in between, this channel is about finding meaning in the miles and enjoying the ride for what it is. If you love cycling, storytelling, and the occasional questionable route choice, you’re in the right place. marcus@probablyriding.com Marcus 막국수
Probably Riding's own profile description on YouTube

Are you Probably Riding? Claim or remove this profile.

About Probably Riding

Marcus, who posts as @probablyriding, makes cycling content from South Korea in English. His videos cover everyday rides and cargo bike trips, POV rides through Seoul and Copenhagen, and gear reviews, mostly long-form with a steady stream of Shorts. The channel has about 44,400 subscribers, a median of roughly 12,000 views per video and an upload pace of around 50 videos a year.

According to estimates, the audience is mostly adults aged 25 to 44 in the United States, United Kingdom and South Korea who ride bikes for transport or recreation and are interested in cameras and urban cycling. Sponsored work so far is mainly for Insta360, delivered as ad reads with affiliate links.

Rates run about $150 to $1,500 per video, which works out to $20 to $35 per 1,000 median views for long-form content and $4 to $8 for Shorts. That compares with typical paid ad CPMs of $10 to $30, so the cost is in line with paid media. Brands selling cycling cameras, accessories or urban mobility products should consider booking him.

Written from Probably Riding's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Probably Riding can edit or remove this page at any time.

Questions about Probably

How much does Marcus charge for a sponsored video?

Marcus typically charges about $150 to $1,500 per sponsored video. Long-form rates run $20 to $35 per 1,000 median views and Shorts run $4 to $8 per 1,000 views, so the final figure depends on format.

What does Marcus post about on YouTube?

Marcus posts cycling vlogs, POV rides through Seoul and Copenhagen, cargo bike trips and gear reviews, especially action cameras. Most videos are in English, and the channel also includes many short clips.

How do I contact Marcus for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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