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Purple Insider - a Minnesota Vikings and NFL podcast

Hosted by Matthew Coller

Purple Insider, hosted by Matthew Coller of Bleav, covers the Minnesota Vikings and the NFL through interviews with reporters, players and analysts. The show has about 600 episodes, posts almost daily, and runs a median of roughly 54 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode for a host-read mid-roll.

Why brands sponsor Purple Insider - a Minnesota Vikings and NFL podcast

Daily Minnesota Vikings coverage with a loyal, highly rated sports audience

  • Near-daily episodes across 600 installments keep the show in front of listeners during the NFL season.
  • 956 Apple Podcasts ratings average 4.7 stars, a strong signal of listener satisfaction.
  • Guests include beat reporters and national analysts, giving sponsors a credible sports context.
Best forsports apparel and fan merchandisefood and beverage for game-day viewingsports betting or fantasy tools where permitted
Watch forAudience is concentrated on one team, so reach is regional and drops off in the offseason.

Brand fit report

Content

Topics, IAB taxonomy
Sports90%
Football80%
Formats
interview, co-hosted roundtable, postgame analysis, bonus discussion
Tone
analytical, energetic
Language
English
Production
Clean, edited audio
Typical length
45 to 60 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 956 Apple ratings (band 200 to 1,000 ratings, 5,000 to 25,000 downloads), 600 episodes, daily cadence, Podcast Index popularity 9, and a show about two years old with a rating count that suggests the upper part of the band.
Audience asks aboutWill the Vikings sustain their 5-0 start?How healthy are key players like Justin Jefferson?How do quarterback Kyler Murray and the offense look?
Age
20%18-24
30%25-34
25%35-44
25%45+
Gender
25%women
75%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover game results, injuries and roster moves with no flagged content and the explicit flag is 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 49 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 1 days.

Matthew Coller is joined by reporters, players, analysts and much more to break down everything Minnesota Vikings football. From discussing whether JJ McCarthy will take the Vikings to the next level to breaking down offensive line combinations to analyzing the NFC North, this podcast is for people who live and breathe football.
Purple Insider - a Minnesota Vikings and NFL podcast's own show description from the podcast feed

Do you make Purple Insider - a Minnesota Vikings and NFL podcast? Claim or remove this page.

About Purple Insider - a Minnesota Vikings and NFL podcast

Purple Insider is a Minnesota Vikings and NFL podcast produced by Bleav and hosted by Matthew Coller. According to the show's feed and the Bleav website, each episode features reporters, players and analysts discussing the Vikings' offense, defense, injuries and schedule. The feed lists about 600 episodes, a median run time of roughly 54 minutes, and updates that land almost every day during the season.

The show has 956 Apple Podcasts ratings averaging 4.7 stars, according to the Apple Podcasts listing. Listener figures are not published; our estimate is 5,000 to 25,000 downloads per episode, with an audience likely made up mostly of men aged 25 to 44 in the United States. The feed shows no sponsors in the last 20 episodes.

Brands in sports apparel, game-day food and beverage, and fan services are the best fit for this show. A host-read mid-roll is estimated at $90 to $625 per episode, which buys access to a dedicated Vikings audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Purple Insider - a Minnesota Vikings and NFL podcast can edit or remove this page at any time.

Questions about Purple Insider - a Minnesota Vikings and NFL podcast

How much does Purple Insider charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at $90 to $625 per episode. Final pricing depends on the agreement, and the show's contact email unlocks on Starbooked for $0.80.

What is Purple Insider about?

Purple Insider is a Minnesota Vikings and NFL podcast from Bleav, hosted by Matthew Coller. It features reporters, players and analysts discussing games, injuries and roster decisions.

How do I contact Purple Insider about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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