IT IS WHAT IT IS
It Is What It Is, hosted by Mase and Cam'ron with Treasure "Stat Baby" Wilson, covers sports and sports news through barbershop-style banter and interviews with athletes and celebrities. The daily show has 502 episodes, typically about an hour long. Estimated downloads per episode are 20,000 to 80,000 (estimated), with a rate of $360 to $2,000 per episode for a host-read mid-roll.
Daily sports banter from two platinum recording artists reaching a large, loyal audience.
- Apple Podcasts shows 877 ratings averaging 4.8 out of 5, a strong signal of an engaged listener base.
- Daily releases of about an hour keep the show in regular rotation for listeners.
- Guests include NBA, NFL and celebrity figures, giving sponsors a visible association with sports culture.
Brand fit report
Content
- Formats
- co-hosted banter, interview, recurring guest segment
- Tone
- irreverent, energetic
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 55 to 65 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed
Suitability GARM Brand Safety Floor + Suitability
The feed is not flagged explicit, but the titles include strong language (for example "EMBARRASSING COWBOYS" aside, "Camron's Reply To An EX Video Vixen HEATED Rant") and the banter covers dating and relationships, so profanity risk is high.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | feeds.megaphone.fm/BLU7984721871 |
| Apple Podcasts | podcasts.apple.com/podcast/id1719695401 |
| RSS feed | feeds.megaphone.fm/BLU7984721871 |
Benchmark score: 48 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| College Success Vs. Pro Success, Jeremiah Smith Heisman Campaign & Ant | 2026-10-16 | 41 min |
| Rams Cut Their Kicker, Put Some Respect On The Vikings, Brock Purdy Fo | 2026-10-15 | 1 h 4 min |
| THE IIWII OFFICIAL NBA PREDICTIONS, SUPER BOWL LOGO CONSPIRACY & MASE | 2026-10-14 | 59 min |
| Bills & Rams Played A Classic On Monday Night, Brandon Marshall Is Pro | 2026-10-13 | 1 h 7 min |
| 49ERS PUT THE LEAGUE ON NOTICE, MAHOMES MOANIN' & EMBARRASSING COWBOYS | 2026-10-12 | 1 h 1 min |
| What IF Watson Takes Browns To The Playoffs, Colts Owner Sideline Dram | 2026-10-09 | 52 min |
Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.
It Is What It Is, hosted by platinum-selling recording artists Ma$e and Cam’ron alongside Treasure "Stat Baby" Wilson, combines barber shop dialogue and sports commentary in hilarious and insightful episodes everyday. Join Ma$e and Cam'ron as they interview NBA, NFL, and other sporting icons plus celebrities and welcome back recurring guests to share insight and discuss the hottest topics!!
About IT IS WHAT IT IS
It Is What It Is is a daily sports and sports news podcast hosted by Mase and Cam'ron, with Treasure "Stat Baby" Wilson. Recorded in a barbershop-style conversational format, it mixes NFL and NBA commentary with interviews with athletes, celebrities and recurring guests. The feed lists 502 episodes, released every day, with a median length of about 61 minutes.
The hosts are presented in the feed as platinum-selling recording artists. The show has no dedicated website in the dossier, so the feed and the Apple Podcasts listing are the main public sources. Apple Podcasts shows 877 ratings with an average of 4.8 out of 5.
Listeners are estimated, not measured, to number roughly 20,000 to 80,000 per episode, and the audience is likely to skew male and sports-focused. No sponsors were named in the feed. A host-read mid-roll would be estimated at about $360 to $2,000 per episode, and the show suits sports, apparel and beverage brands comfortable with strong language.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. IT IS WHAT IT IS can edit or remove this page at any time.
Questions about IT IS WHAT IT IS
How much does It Is What It Is charge for a podcast sponsorship?
Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is estimated at about $360 to $2,000 per episode. Final pricing depends on the show's own terms and placement.
What is It Is What It Is about?
It Is What It Is is a daily sports podcast hosted by Mase and Cam'ron with Treasure Wilson. It combines barbershop-style banter, NFL and NBA commentary and interviews with athletes and celebrities.
How do I contact It Is What It Is about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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