Starbooked

QBE Insurance (@qbeinsurance), an Australian-headquartered insurer and reinsurer, posts short brand and recruitment clips on YouTube. The channel has about 1.8 thousand subscribers, a median of roughly 2 million views per video, and uploads several times a quarter. Sponsored integration rate is estimated at $150 to $250 per video; the channel is a corporate account, not a creator.

Why brands book QBE

Corporate insurance channel with 2 million median views on brand spots

  • Median of about 2.0 million views per video across the last 30 uploads
  • Shorts make up 76 percent of uploads, averaging 16 seconds
  • Four uploads in the last 90 days, 13 in the last year
Best forinsurance product awarenessemployer branding and recruitment
Watch forThis is a corporate brand account, not an independent creator; sponsorship bookings are unlikely to be available.

Brand fit report

Content

Topics, IAB taxonomy
Business60%
Careers25%
Insurance15%
Formats
short brand spots, employee day-in-the-life videos, recruitment ads
Tone
corporate, reassuring
Language
English
On camera
Yes, talking head
Production
Studio quality
Typical length
under 20 seconds for most spots, 1 to 3 minutes for career videos

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.0%
Likes and comments per view on recent videos
Audience asks aboutwhat insurance QBE offershow to apply for a QBE graduate programhow to renew compulsory third party (CTP) registration
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
50%women
50%men
Countries
🇦🇺 Australia90%
New Zealand5%
Other5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
insurance, career recruitment
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel publishes the company's own advertising and recruitment content.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is corporate insurance advertising and career material with no sensitive themes; 'When your heart yearns for the open road' is an ordinary auto insurance spot.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.8k2M4
Instagram–––

Benchmark score: 54 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days4 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 17 days ago.

At QBE we’re driven by our purpose of enabling a more resilient future. QBE is an international insurer and reinsurer headquartered in Sydney, Australia, with local presence in 26 countries. We don't just see ourselves as an insurer, but a partner to our customers in helping to navigate uncertainty. We provide tailored solutions across commercial, personal, and specialty products, as well as risk management solutions to help individuals and businesses manage risks, build strength and embrace change. Whether it’s through our people, our deep expertise or our commitment to building strong r
QBE Insurance's own profile description on YouTube

Are you QBE Insurance? Claim or remove this profile.

About QBE Insurance

QBE Insurance (@qbeinsurance) is the YouTube channel of QBE, an international insurer and reinsurer headquartered in Sydney, Australia, with local presence in 26 countries. The channel posts short brand spots, insurance product advertisements and career videos featuring graduates describing their day-to-day work. Most uploads are under 20 seconds, and recent months show a steady cadence of recruitment content.

The audience is estimated to be mainly Australian adults, including job seekers and existing customers, though no official demographic data is available. Median views sit near 2 million per video, driven largely by repeated product spots. Because the channel is run by the company itself, it is not an independent creator. A typical Shorts-led brand spot would be priced at $150 to $250 per video, a CPM of $20 to $35 per 1,000 views (versus $10 to $30 for paid ads).

Brands seeking insurance or employer-branding exposure in Australia may find the channel's reach useful, while independent creator partnerships should look elsewhere.

Written from QBE Insurance's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. QBE Insurance can edit or remove this page at any time.

Questions about QBE

How much does QBE Insurance charge for a sponsored video?

QBE Insurance is a corporate brand channel that publishes its own content and shows no sponsored integrations. Based on its median of about 2 million views and mostly Shorts, a sponsored integration would be estimated at $150 to $250 per video, but availability is unlikely.

What does QBE Insurance post about on YouTube?

The channel posts short insurance advertising spots, career and graduate program videos, and occasional sponsorship and community content such as Premiums4Good and the Sydney Swans partnership. Most uploads are under 20 seconds, with career videos running a few minutes.

How do I contact QBE Insurance for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but QBE is a corporate account and may not accept outside integration requests.

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