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NPO Radio 2 (@radio2nl) is the official YouTube channel of the Dutch public radio station in the Netherlands, posting satirical current-affairs segments, interviews and music specials. The channel has about 42,100 subscribers and a median of roughly 6,500 views per video, with about 11 uploads in the last 90 days. Estimated sponsored integration rate is $150 to $250 per video; sponsorships are not present in the dossier.

Why brands book NPO

Dutch public radio audience reached through satirical current-affairs segments

  • Median of about 6,469 views per video across 30 recent uploads
  • Roughly 42,100 subscribers and 27 million lifetime views
  • Top recent upload reached 41,002 views with 571 likes
Best forDutch cultural and media brandsMusic and streaming campaigns
Watch forPolitical satire dominates recent uploads, so brand fit needs careful review.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics45%
Music25%
Comedy15%
Society15%
Formats
studio talk segments, interviews, music quiz specials, satirical panel shows
Tone
satirical, conversational
Language
Dutch
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
3 to 6 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement1.0%
Likes and comments per view on recent videos
Audience asks aboutwhat the satirical panel said about current politicswhich artists were interviewedwhere to listen to the full show
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
50%women
50%men
Countries
Netherlands95%
🇧🇪 Belgium3%
LanguagesDutch 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Recent segments discuss politics, riots in Loosdrecht and a PVV parliamentary debate, which carry political sensitivity (e.g. 'Lekker rellen in Loosdrecht').

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube42k6.5k11
Instagram–––
TikTok–––

Benchmark score: 39 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers19 / 50
Activity Uploads in the last 90 days11 / 30
Reach Followers on the main platform8 / 20

Recent videos

Last three uploads, latest today.

🎶 Welkom op het officiële YouTube-kanaal van NPO Radio 2! Hier ontdek je bijzondere interviews, muzikale specials, onvergetelijke radio-momenten én toffe series zoals Barts Classic Track. 🎤 Zin in livemuziek? Check dan ook ons andere kanaal: https://www.youtube.com/@NPORadio2Muziek ⭐ Ontdek meer van NPO Radio 2 op onze website, socials en app! ► Website: https://www.nporadio2.nl ► Instagram: https://www.instagram.com/nporadio2 ► TikTok: https://www.tiktok.com/@nporadio2 ► Luister live: https://www.nporadio2.nl/live #nporadio2 #top2000
NPO Radio 2's own profile description on YouTube

Are you NPO Radio 2? Claim or remove this profile.

About NPO Radio 2

NPO Radio 2 is the YouTube channel of the Dutch public radio station, posting short satirical segments, artist interviews and music specials in Dutch. Recent uploads cover national politics, society and music, with the channel averaging about 11 videos in the last 90 days.

The audience is estimated to be broadly Dutch and spread across ages, with a likely lean toward listeners aged 35 and over. Because these are estimates rather than platform-verified figures, brands should treat the split as directional.

Based on the dossier, sponsored integrations would likely cost $150 to $250 per video, which at median views is roughly $20 to $35 CPM, compared with $10 to $30 CPM for typical paid ads. Brands seeking Dutch public-broadcast reach with editorial context should consider this channel.

Written from NPO Radio 2's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. NPO Radio 2 can edit or remove this page at any time.

Questions about NPO

How much does NPO Radio 2 charge for a sponsored video?

Based on the channel's median views, an estimated sponsored integration would cost about $150 to $250 per video. The dossier shows no existing sponsorships, so this is a computed range, not a published rate. Contact details unlock on Starbooked for $0.80.

What does NPO Radio 2 post about on YouTube?

The channel posts Dutch satirical current-affairs segments, artist interviews, music specials and quiz shows drawn from its radio programming. Recent uploads cover politics, society and music, and most videos run about 3 to 6 minutes.

How do I contact NPO Radio 2 for a brand deal?

Contact details for NPO Radio 2 unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel's public contact channels include a studio line and info@radio2.nl listed on its website.

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