Reigne Or Shine
Reigne Or Shine (@reigneorshine) is a travel creator based in Ireland who makes long-form travel documentaries and guides covering Central Asia, the Balkans, India and Europe. With about 32,800 subscribers, 5.9 million total views and a median of roughly 4,200 views per video, she uploads about 20 videos a year. Sponsored integrations run $150 to $250 per video. A distinctive detail is her Uzbekistan series, where a single documentary reached over 125,000 views.
Long-form travel viewers in Central Asia and the Balkans, with 88% sponsored share history
- Median of about 4,200 views per video across 202 uploads and 5.9 million lifetime views
- Top video 'This Village was Banned to Tourists' reached about 125,000 views
- Roughly 21 uploads in the last 365 days, with 4 in the last 90 days
Brand fit report
Content
- Formats
- long-form travel documentary, destination guide, top 10 list
- Tone
- curious, warm
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 15 to 40 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- travel services, connectivity, travel insurance, hotel booking
- Affiliate links
- Yes
Recent videos carry affiliate links and discount codes for an eSIM provider (Airalo) and a travel medical insurance plan (SafetyWing), and the description of 'TOP 10 Places in ALBANIA' includes a promo code.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is travel documentary and guide material; 'The Slave Market turned into Fairyland | Forgotten KHIVA' refers to historical trade and is presented as heritage travel, not graphic content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 33k | 4.2k | 4 |
Benchmark score: 26 / 100
Public rule, same for everyone. How it works.
Recent videos
▶MARS ON EARTH = MANGYSTAU | Kazakhstan Travel Documentary · 1.5k views
▶TOP 10 Places in ALBANIA | Travel Video · 4.2k views
▶KAZAKHSTAN’S Surreal Lakes | Kolsai & Kaindy | Travel Docume · 2.3k viewsLast three uploads, latest 7 days ago.
Hello, my name is Reigne Villa! I love travelling, exploring new places and discovering other cultures. I want to share with you the best highlights of my trips and I hope they can inspire you to visit these places too! I'm a full-time paediatric nurse, currently living in Ireland with Chano, my sport scientist husband. Please subscribe to our channel, so we can keep creating new travel content! Thank you so much for your support. 🙏🏽😊 BUSINESS PARTNERSHIPS & ENQUIRIES: reigneorshine@gmail.com
About Reigne Or Shine
Reigne Or Shine is a travel channel run by Reigne Villa, who is based in Ireland. According to her website, she works as a full-time paediatric nurse, but the channel's content is travel. Her videos are long-form documentaries and destination guides, often 15 to 40 minutes, covering Uzbekistan, Kazakhstan, Albania, Greece, Morocco, India and Ireland. She publishes around 20 videos a year, and her shorter guides typically draw a few thousand views each.
The audience is estimated to be English-speaking adults aged 25 to 44, weighted toward women, with viewers in the United States, United Kingdom and Ireland. Most of her recent videos carry affiliate links or discount codes for travel services such as eSIM and insurance.
Brands looking for travel-interested viewers in Central Asia and Europe should consider her. At roughly $150 to $250 per video, the cost is low compared with paid ads, which typically run $10 to $30 CPM against the $20 to $35 per 1,000 median views her integrations imply.
Written from Reigne Or Shine's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Reigne Or Shine can edit or remove this page at any time.
Questions about Reigne
How much does Reigne Or Shine charge for a sponsored video?
Reigne Or Shine's rate is estimated at $150 to $250 per sponsored video, based on her median of about 4,200 views per long-form video. Rates are estimates, not a published card, so confirm terms directly with her before committing to a budget.
What does Reigne Or Shine post about on YouTube?
Reigne Or Shine posts long-form travel documentaries and destination guides. Recent topics include Uzbekistan, Kazakhstan, Albania, Morocco, India and Ireland, usually with itinerary tips and local highlights.
How do I contact Reigne Or Shine for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability before reaching out.
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